information regarding how some local, national, international and global businesses operate. You should research two organisations; one should be a not-for-profit organisation and the other a for-profit organisation. (For-profit organisation should be McDonalds; you must now select a not-for-profit organisation of your choice). P1: describe the type of business purpose and ownership of two contrasting businesses. Here you will need to include all the information outlined below: 1. TYPE OF BUSINESS
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http://prezi.com/2jzdhoz6yhqo/starbucks-industry-analysis/http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Starbuck employees are called partners http://en.oboulo.com/starbucks-corporation-58582.html http://www.authorstream.com/Presentation/bandineepradhan-1770180-starbuck-pre-bandinee/ http://www.scaa.org/ Starbucks Strategic Report (Industry Analysis) Porters Five Forces Porter’s five forces
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ACTVITIES SEMESTER 1, 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook, Illinois, US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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encountered by McDonald's from the macroeconomic environment, particularly in the economic, demographic, socio cultural and the competitive environment. McDonald's entry strategy in India is a major reason in the way its success came about. The company was faced with many different possibilities, but encouraged by previous failings from rival companies in KFC and a vast amount of research into India and its markets McDonald'. McDonald’s is
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watch video re | | | |SuperSize Me, FastFoodNation | |3: Internal Analysis |Value chain; tangible vs. intangible resources; VRIN | | | |analysis | | |4: Intellectual Assets |Human capital; intellectual capital
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Article Review: McDonald and Leppard (1993) The Marketing Audit The Marketing Audit Model Any marketing plan will only be as good as the information on which it is based, and the marketing audit is the means by which information for planning is organised. A marketing audit is a systematic, critical and unbiased review and appraisal of all the external and internal factors that have affected an organisation’s commercial performance over a defined period. By providing an understanding of how the
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University Business School MBA Programme Business Economics (N14M79) The Perspective View of PESTEL Analysis for McDonald’s Chummar Pudussery (011869) Copy 2 Word Count: 2126 TABLE OF CONTENT EXECUTIVE SUMMARY .........………………………………………………………3 1.0 INTRODUCTION 1.1 The History of McDonalds ………………………...…………….……4 1.2 Industry Overview ………………………………………………….....4 1.3 The challenges…………………………………………………...….…5-6 2.0 PESTEL Analysis 2.1 Political ………………………………………………....………...…. 7 2
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McDonald's SWOT analysis and recommendations SWOT Analysis: 1. Strengths: - Strong brand name, image and reputation McDonalds has built up huge brand equity. It is the no 1 fast food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. The image of McDonalds is recognized everywhere. This brand is in top ten of the most powerful brand names in the world with Coca-Cola, Nokia or GM. - Large market share McDonalds is considered as the largest
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Standardisation vs. adaptation international marketing approach with regards to McDonald’s operations in India Introduction The central purpose of the study is to determine the best international marketing strategy for McDonalds in India and shedding light on these strategies- Standardisation or Adaptation. Background McDonald's™ is a pioneer in the foodservice industry with over 32,000 restaurants in about 130 countries. The brand is handled and overseen by two following business organisations
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data and articles. McDonald, P. (2001). Low fertility not politically sustainable. Retrieved from http://www.prb.org/Articles/2001/LowFertilityNotPoliticallySustainable.aspx This website article is concerned about high birth rates and their social, economic, and demographic effects have dominated the population field for the past 50 years. While for many countries these worries persist, for many other countries the problem now is very low rates of birth. According to McDonald; the aim of international
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