integral part of Asia’s tourism industry Appreciate the problems and challenges facing Asian countries becoming event destinations Understand trends and concepts such as Integrated Resort developments, electronic connectivity and the importance of going green in event management © 2010 by McGraw-Hill Education (Asia) Event typology Recreational MICE Arts Event Type Special Private Sports Political © 2010 by McGraw-Hill Education (Asia) Cultural Sports Events Popular
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way in recognizing that and now almost every business has a statute of doing something good for the environment as part of their CSR initiative. But companies who think of the environment as a social responsibility and not as an imperative are not going in the right direction. The global climate changes and the gradual scarcity of resources have come to light as major disruptions in the business environment. These challenges have opened up new opportunities for companies to sell solutions to these
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Green marketing From Wikipedia, the free encyclopedia Jump to |Marketing | |Key concepts | |Product marketing | |Pricing | |Distribution | |Service
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Green and Sustainable Changes Matt Itter BUS 304 December 10, 2012 Liz Rohleder Green and Sustainable Changes This paper will describe some of the green initiatives that Coca-Cola is implementing company wide. Also this researcher will identify the driving force behind those initiatives and explain how the company plans to implement the International Organization for Standards (ISO) 14000 protocols. The Coca-Cola Company is the world's largest beverage company, refreshing consumers
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demands on international managers to take a positive stance on issues of: social responsibility and ethical behaviour; economic development in host countries; and ecological protection around the world. Multinational corporations continue to be the centre of debate regarding the benefits versus harm wrought by their operations around the world. Because of their size and economic power, the MNC will be held to a higher standard of
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Study “Do not fight forces, use them.” - (R. Buckmister Fuller) Tropical design is an environmentally conscious design technique in the field of architecture or simply described as designing with nature. This design minimizes the environmental impact of the building by enhancing efficiency and controls the use of materials, energy, and development space. There is an attempt to preserve air, water, and earth by choosing economically friendly building materials. Tropical design could contribute
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Joint Venture The globalization strategy our team is going to explore for Moonglow is Joint venture. We are going to discuss the pros and cons to a joint venture along with some environmental factors that Moonglow needs to consider before deciding on a location. We are also going to explore different organization structures and give a recommendation on how to restructure Moonglow to succeed in the global market. Lastly, we will describe ways Moonglow can expand internationally while maintaining
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UNIVERSITY OF HELSINKI DEPARTMENT OF FOREST ECONOMICS Environmental Marketing Strategy and its Implementation in Forest Industries Jari Kärnä Academic Dissertation To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock. Environmental Marketing Strategy and its Implementation in Forest Industries Academic
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needs of society and the environment by developing a system of industrial production that decreases our costs and dramatically reduces the burdens placed upon living systems. Ray Anderson, Founder Interface, Inc. Greentech could be the largest economic opportunity of the 21st century. John Doerr Kleiner, Perkins, Caufield, and Byers Results Expected Upon completion of this chapter, you will be able to 1. Discuss the pressures and demands in the marketplace that are driving opportunities for
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and financial plan that will aid the company in surpassing its competitors. The purpose of this paper is to investigate Starbuck’s actions upon creation of strategic and financial plans, the strategic initiatives associated with this plans, and the impact initiatives have on cost and sales as well as associated risks. Strategic Planning Process and Strategic Initiative In 1971 the birth of Starbucks began, three partners Jerry Baldwin, Zev Siegel and Gordon Bowker opened the first location in Pikes
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