1 Introduction The global popularity of marketing as a subject for study might suggest that those studying and teaching the subject know what it is that they are studying and how this study should be undertaken. But as we shall see in this chapter and others in this book, this has often not been the case. Marketing as a subject has proved almost impossible to pin down, and there is little consensus about what it means to study marketing. Most organisations now employ marketers. Marketing roles were
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patterns of behavior. For years various theories have been introduced to explain how people learn. Learning can and does occur in a variety of methods. People may deem learning as experiences that become embedded into their memory having lasting effects. Others may think of learning as how they acquire new information and their ability to apply memory that has been stored overtime. While learning has often been defined in many ways, the basic element in the learning process is how people acquire
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JÖ N K Ö P I N G I N T E R N A T I O N A L BU SI N E SS SC H O O L JÖ N KÖ P IN G U N IVERSITY F actors A ffecting C onsumer R esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell
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Kate Chanock, and Dr Lakshmi Krishnan use a visual approach to walk students through the most important processes in essay writing for university: formulating, refining, and expressing academic argument. ‘MetamorTHESIS‘ Your main argument or thesis is your position in answer to the essay question. It changes and develops as you undertake your reading and research towards the essay. how to develop & communicate academic argument “I love the way the authors explain what an argument
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of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate balance. This study was supported by Contract No. 65815 between the National Academy of Sciences and the Robert Wood Johnson Foundation. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily
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ANALYSIS OF INTERNET RETAILING SUPPLY CHAIN IN THE MUSIC INDUSTRY: CASE STUDY OF THE GHANAIAN MUSIC INDUSTRY BY DUMENU CHARLES, SELORM Kwame Nkrumah University of Science and Technology, Kumasi. JULY, 2015 ANALYSIS OF INTERNET RETAILING SUPPLY CHAIN IN THE MUSIC INDUSTRY: CASE STUDY OF GHANAIAN MUSIC INDUSTRY By Dumenu Charles Selorm, BBA (HONS) Management A Thesis Submitted to the School of Graduate Studies, Kwame Nkrumah University of Science and Technology, Kumasi, in partial
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organized business activity, but this is definitely of modern origin. During the Middle Ages, the merchant families of Fugger and Rothschild prospered in part because their organizations enabled them to get information before their competitors did. These studies were unsystematic, but considered to be well organized during that time. In 1879, more by accident than foresight, N. W. Ayer and Son conducted a crude but formal market survey, to measure markets for agricultural machineries, manufactured by Nicholas-Shepard
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CHAPTER - 1 INTRODUCTION Shopping malls are the places where consumer can purchase products even it is planned or unplanned purchase. These stores trade thousands of commodities daily and customers are consuming these commodities at the cost of their revenue. It only dependents on the profits or income of the person, that to what extant and how many times he or she stopover for shopping with stores to purchase products. It is generally seen that punchers buy products which they have not
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BANKING REFORMS IN NIGERIA AND ITS IMPLICATION FOR ECONOMIC DEVELOPMENT A CASE STUDY OF ZENITH BANK PLC CHAPTER ONE INTRODUCTION 1.1 Background of the Study For more than two decades after independence, the Nigerian financial system was repressed, as evidenced by ceilings on interest rates and credit expansion, selective credit policies, high reserve requirements, and restriction on entry into the banking industry. This situation inhibited the functioning of the financial system and
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main research areas 26 2.2.3. Identification of Internet addiction 28 2.2.4. Prevalence rates of Internet addiction 32 2.2.5. Correlates of Internet Addiction 35 2.2.6. Treatment of Internet addiction 37 2.2.7. Future research directions 39 3. Comparing Addictive Behaviour on the Internet in the Czech Republic, Chile and Sweden 51 3.1. Introduction 51 3.2. Country profiles 53 3.3. Methods 54 3.4. Sample description 56 3.5. Two dimensions of addictive behaviour on the Internet: comparing
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