The development of Internet technology made it a lot easier for airlines to conduct business. The need of ticket agents decreased, which at the same time decreased costs. Also, with the use of the internet customer can compare the prices of competitors, which is to advantage of the low cost airlines. The industry goes along with upturns and downturns of the economy. The airline industry is also highly dependable on extreme events like the September 11, 2001 terrorist attack on the World Trade Center
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1.0 Introduction Air New Zealand is the dominant flagship airline in New Zealand. At present the airline more or less controls the majority of the New Zealand domestic market. The airline also operates on several global international routes. Since Ralph Norris was appointed as Managing Director and CEO of Air New Zealand in February 2002, Air New Zealand has been working on its new strategic direction. After the business transformation program, the structural changes in the marketplace made a new
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Critically evaluate the research that maintains ‘efforts to achieve a more sustainable aviation industry represent nothing more than simple tokenism’. This essay will evaluate the different approaches by airlines which show they are carrying out various procedures to show that airlines approach to sustainability is not a simple 'tokenism', sustainable aviation is a reality; this essay will look into these factors and demonstrate the different strategies which the aviation industry are putting
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aviation industry is on demand and very much so “popular” and “competitive”. One company that stands out from the crowd ranging from budget airlines such as Tiger Airways to high-end and recognized airways like Cathay Pacific is the infamous Singapore Airlines (SIA). For 16 years in succession, SIA has been given the title of the “World’s Best International Airline” in Travel and Leisure Magazine and also gained the title of “Asia’s most admired Company” for 18 years in a run by Wall Street Journal
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JetBlue is among the budget airline in the United States. This low cost airline was founded by David Neeleman and it is currently held by the president and CEO David Burger. Its main headquarter locates at Long Island City, New York. The main hub base is in JFK International Airport (Brizek, n.d.). They serve passengers in 84 destinations from the states and other places, such as Mexico, Puerto Rico, the Bermuda, and Countries from Latin America. Unlike any traditional airlines, the company of the blue
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Tony Fernandes, founder and CEO of Asia's first low-budget carrier Air Asia, talks with Andrew Stevens. Tony Fernandes, founder and CEO of Air Asia BLOCK A A: Tony Fernandes, welcome to Talk Asia. T: Thanks for having me. A: We talk about you, a lot of people talk about you and describe you as the Richard Branson of Asia. Do you like that comparison? T: Well, I mean Richard Branson has done a lot of great things, so it's a bad comparison, but we're very, very different people, from a business
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image i. Investors ii. Customers iii. Employees iv. Government v. Media g) Corporate reputation | 6 | h) Stakeholder i) Public j) Market k) Communication tactics/media | 7 | l) Strengths | 8 | m) Weaknesses | 9 | Emirates 2.1) Logo 2.2) History | 10 | 2.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals d) Strategy | 11 | e) Corporate identity | 12 | f) Corporate image
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to become the largest low cost airline in Asia; however, their coverage stays within south east Asia, which with our consultation and data presented in this paper we can analyze and seek a path towards a much larger coverage and becoming the leading largest low cost airline in the world. For the sake of this paper, we will be focusing on AiAsia’s partnership with Emirates in the middle east region. Keywords—AirAsia; Strategy; Sustainable Growth; Low-cost Airline; Alliance; Global Market Analysis;
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GROUP ASSIGNMENT 1 CASE STUDY MARKETING EXCELLENCE EMIRATES Merketing Management 15th Edition Page : 81 CASE STUDY: EMIRATES 1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality
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MARKETING PHILIPPINE AIRLINES (PAL) [pic] SUBMITTED BY: HERRERA BEVERLY G. RIVERO, CHRYSTALYN S. CALUMPIANO, MARIZ D. DAYRIT, BENERYN JOY R. FELICIANO, MICHELLE SUBMITTED TO: MRS FEROLYN SANTIAGO I. Executive Summary Philippine airlines also known as PAL, is the flag carrier and national airline of the Philippines. Headquartered in the Philippine national bank financial center in Pasay city, the airline was founded in 1941 and is the oldest commercial airline in Asia operating
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