Air Asia – Strategic IT Initiative Submitted by: Charles Kho Sandy Hofman Aruan Christian Tjitrahardja Ramaratnam Narayanaswamy Faculty of Economics and Commerce University of Melbourne 2005 306-669 Strategic Enterprise Systems Group Project Executive Summary IT is one of the major enablers of AirAsia’s successful low cost business model. Based on the environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to
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The Rise of Air Transport and its impact on the Environment [pic] Table of Content 1 Abstract 3 2 Introduction 3 3 HISTORY OF THE WORLD AIR transport 3 3.1 How it all began 3 3.2 ICAO and IATA-history and reality 4 4 Air Transportation and the Environment 5 4.1 Demand for Air Transport 5 4.2 Environmental Impact of Aviation 7 4.3 CO2 emissions per passenger kilometer 7 4.4 Aircraft Water Emission
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cabotage. The report does not focus on beyond rights, or on 5th freedom operations of non-ASEAN airlines within the region, though it recognises that these can have an impact on Open Sky arrangements. The rationale for Open Sky is taken to be to promote competition in the airline industry, and to give all airlines from ASEAN the scope to compete on intra ASEAN routes. Open Sky will also give airlines extra flexibility over their route development. Issues which need to be considered include: How
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BACKGROUND OF THE COMPANY Northern Airlines merged with Southeast Airlines to create the fourth largest U.S. carrier in January 2008. The new North–South Airline inherited both an aging fleet of Boeing 727-300 aircraft and Stephen Ruth. Stephen was a tough former Secretary of the Navy who stepped in as new president and chairman of the board. Peg Jones on the other hand is the vice president for operations and maintenance. DEFINE THE PROBLEM Stephen’s objective is to gear the company’s
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networks to the long-haul business. AirAsia X's cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional airlines without compromising on safety. Guests continue to enjoy low fares, through cost savings that we pass on to our guests. AirAsia X's efficient and reliable operations are fully licensed and monitored by Malaysian and international regulators, and
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Case Synopsis Boeing enjoyed global market leadership in the aerospace business for several decades. As is all too common for market leaders, Boeing fell victim to organizational inertia. The company failed to revamp its production process and come up with new and innovative products. In contrast, Airbus emerged as a major competitor of Boeing within two decades of its inception. As a new company, Airbus did not suffer from inertia, but rather introduced a flurry of innovations in its planes
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tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines, budget airlines, marketing strategy, Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’, the authors Ahmad and Neal (2006) discussed AirAsia’s comeback from a debt-laden scheduled airline (US$ 10.5 million in December 2001. The airline was bought by Tune Air for a token sum of one ringgit1 or 0.26 US cents) to a profitable low-cost or budget airline that managed to attract US$ 200 million in additional capital
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Situation: Air Canada is the largest airline company in Canada. It provides transportation services to over 33 million individuals to travel amongst “170 destinations on five continents”1. Air Canada’s mission is to “connect Canada with the world”2. The company employs over “23,200 full-time equivalent employees”2 while attempting to hold their spot as the 15th largest airline around the world as well as stay on route to completing their mission. Air Canada originated in “1937 and had its
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group. Research and development is another avenue the airline companies have. Boeing benefits use of industrial research to provide a safe and effective service for their customers. The purpose of research and development, is to raise profits, it also allows an effective service for their customers. These factors became recognized in explaining Boeing success as one of the words top airline company. Which Boeing makes state of the art airlines. Business owners and managers are part of an private
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AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia, Thailand, Indonesia, Macau, China, Philippines, Cambodia, Vietnam and Myanmar. AirAsia has formed
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