Tianming Dong 1. Current situation a. Introduction Tesla Motors is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components, which was funded in 2003, in San Carlos, California by Martin Eberhard and Mark Tarpenning. Elon Musk was one of the first investor and became CEO later. By DEC.29, 2009 the firm has more than 500 employees and had sold 937 Roadster models in 18 countries around the world. Tesla Motors sell 2 models of car, Tesla
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should I violate the Academic Honesty Policy, I must submit to the consequences determined by the instructor, which may include failure of the assignment or course, or dismissal from the university. Marcus D. Neal Mensa Case study Major Issues faced by Mensa Mensa, INC. had undergone a major renovation in its business
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In case study number one, a board member of The Energy Cooperative would like to call his own personal potential clients and be able to state, “I am calling as a director of The Energy Cooperative.” The following paper will analyze the ethical issues surrounding the use of such a statement from five different ethical theories. These particular theories come from Immanuel Kant, John Stuart Mill, John Locke, John Rawls, and Lawrence Kohlberg. Finally, there will be a solution that the board should
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Road King Trucks Case Analysis Road King Trucks Case Analysis Abstract This paper is an analysis of Road King Trucks’ new project which is introducing a new product into its product line. I will decide whether run the project or not. Six issues will be discussed as follows 1) importance of energy cost; 2) project’s cash flows; 3) cost of capital; 4) choose an engine 5) evaluation 6) accept or reject. We should accept the project because of the positive NPV and high IRR. We will gain $532
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Bull is an Austria-based company started in 1987 by Dietrich Mateschitz that sells one product: an energy drink containing taurine (an amino acid) that’s sold in a slim, silver-colored 8.3-ounce can. The drink has been an enormous hit with the company’s target youth segment around the globe. For the year 2001, Red Bull boasted sales of $51 million in the United States alone and captured 70% of the energy-drink market worldwide. From Stanford University in California to the beaches of Australia and Thailand
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Reproduced with permission from Energy for Sustainable Development Articles Synthetic fuel production by indirect coal liquefaction Eric D. Larson Princeton Environmental Institute, Princeton University Guyot Hall, Washington Road, Princeton, NJ 08544-1003, USA E-mail: elarson@princeton.edu Ren Tingjin Department of Thermal Engineering, Tsinghua University, 100084 Beijing, China This paper reports detailed process designs and cost assessments for production of clean liquid fuels (methanol
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ethics of a “boondoggle” The case this review will deal with is that of Duke Energy Indiana’s coal gasification plant. I surmise what can be learned here is that the best laid plans to protect the public’s interest can be easily derailed by ‘clubby’ behavior from individuals in power. Further, this case sheds light on the importance of our system of laws that work to maintain separation between regulatory bodies and those industries they regulate. In this case, the violation of these revolving
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must create a company that addresses the needs of society and the environment by developing a system of industrial production that decreases our costs and dramatically reduces the burdens placed upon living systems. Ray Anderson, Founder Interface, Inc. Greentech could be the largest economic opportunity of the 21st century. John Doerr Kleiner, Perkins, Caufield, and Byers Results Expected Upon completion of this chapter, you will be able to 1. Discuss the pressures and demands in the marketplace
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products have on the environment. Apple has developed and formulate an environmental policy in 1990 and since then, Apple has continue making their products more energy efficient, eliminating toxic substances. Apple is also the only organization that all the products they sell not only meets but exceeds the firm energy guidelines of the ENERGY STAR specification. In 2009 become the first company to report their total carbon footprint giving the opportunity to their clients to see Apple progress and
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maintained despite the ageing of the population in the developed world by harnessing energies of younger people in developing economies. The economic prosperity has also resulted in the global tourism industry registering strong growth. Realising the potential size of the opportunity in 2002, India put in place initiatives to tap it despite the uncertainty associated with the future. As part of its plan, India Inc. positioned its brand as a credible and value-for-money service provider, focused marketing
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