Case Study Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market INTRODUCTION 1. Russian Standard Vodka is a major Russian premium vodka brand. Established in 1992, Roust Inc. is Russia’s largest importer and distributor of spirits and Champagnes. In 1998, Roust launched Russian Standard vodka, which quickly became the highest selling premium vodka in Russia, ahead of established international and local brands such as Stolichnaya, Smirnoff, Finlandia and
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brand equity of Mountain Man Lager (MM). 2. SITUATION ANALYSIS Company * Independent family business in West Virginia, with 1.4% market share and a well established reputation throughout the East Central region of the United States. * MM beer is recognized as a traditional high quality beer in the region, with high brand loyalty. * MM had not expended its product line beyond its flagship lager product. * Invested in a number of branding activities to build “brand equity” with
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B randing and brand-based differentiation are powerful means for creating and sustaining competitive advantage. Prior research has examined differences in how consumers perceive and evaluate brands, for example, through investigating brand equity (Keller 1993; McQueen, Foley, and Deighton 1993), brand personality (Aaker 1997; Plummer 1985) and brand extensions (Aaker and Keller 1990; Nakamoto, MacInnis, and Jung 1993). More recently, researchers have noted that consumers differ not only in
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High-Risk Investments By: Prisha Marwaha FIN550: Corporate Investment Analysis Dr. Glenn L. Stevens August 29, 2013 Introduction In their research study, Souder & Myles (2010) identify that risk is chiefly fundamental to investing. Böhringer & Löschel (2008) further add that there is no discussion of returns or performance that is deemed meaningful in the absence of at least some mention of the involved risk. However, the trouble for investors, who have just entered
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able to produce its annual target revenues, only capitalizing on roughly 6% of said target in a 5 month period. Large-scale distributors, who exhibit the most buyer power and influence over end customers in the industry, threaten manufacturer brand equity by relabeling all biocide maintenance products under their own brands. Even though Rohm & Haas does not allow distributors to change the label on Kathon MWX, the lack of end customer awareness for the manufacturer brands has detrimentally limited
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Career Guide to Investment Banking, Asia Pacific Edition and get the inside story on investment banking careers, including: • An inside look at corporate finance, sales & trading, research and other major functions at investment banks. • An oveview of equity and debt markets in the region • A discussion of industry trends and corporate culture in Asia Pacific • Days in the life of investment bankers in Asia Pacific This PDF is an excerpted version of the full 198-page guide To get the complete guide:
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Stark and two from Baratheon) 5. The two enterprises financed Lannister with 30% equity and 70% bank debt 6. Stark’s 60% is supposedly composed of 18% equity and 42% debt and Baratheon’s 40% is supposedly composed of 12% equity and 28% debt 7. Baratheon received a loan from Stark through Targaryen Financial who required that Stark through the loan guarantee Lannister’s debt to cover Baratheon’s equity interest First, let’s be sure we clarify what things qualify as variable interests due
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Pedigree |IMC Tool : Advertising | |United States of America | |Objectives |Drive and build awareness of abandon dogs through national TV spots | |
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Career Guide to Investment Banking, Asia Pacific Edition and get the inside story on investment banking careers, including: • An inside look at corporate finance, sales & trading, research and other major functions at investment banks. • An oveview of equity and debt markets in the region • A discussion of industry trends and corporate culture in Asia Pacific • Days in the life of investment bankers in Asia Pacific This PDF is an excerpted version of the full 198-page guide To get the complete guide:
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Seagate Technology Buyout March 22, 2006 By: Rachel Cluck Beth Crocker Heather Preston Jessica Seal Table of Contents Introduction............................................................................3 Objectives ..............................................................................3 Overview................................................................................4 Alternatives – How to Address Seagate’s Low Stock Price ..5 Do Nothing................................
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