MKTG203 Consumer Behaviour Department of Marketing and Management Faculty of Business and Economics Unit Guide S2 Day Session 2, North Ryde, Day 2013 Table of Content Table of Content General Information Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 2 3 3 3 3 3 3 3 List of changes since first version was published Learning Outcomes Assessment Tasks Class Test Assessed Coursework Group Projects (3) Final Examination 4 5
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activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour. * Develop a basic understanding of the key concepts of marketing; & * Understand business functions and the engagement with micro and macro environments. 3. Format of delivery One hour lecture and one hour tutorial each week
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also be prepared to study more advanced issues in marketing in the following semesters. The course covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student
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The Global Consumer Since the Second World War the technological advancements in transportation and communication have brought about a revolution in people’s daily lives. While the origins of globalisation are often disputed, there is no denying that through the years our day to day activities increasingly link us to other people and activities throughout the rest of the world (Surman, 2009). There has been much debate on the effects of globalisation and what businesses and consumers facing them
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feedback date: 4 weeks from the deadline Assessment Brief Unit Details: Unit Code: Organisations and Behaviour (Unit 3) Programme Name: BTEC Higher National Diploma (HND) in Business Awarding body: Edexcel Unit Level (QCF): QCF-4 Academic term: May - July 2013 Course Details | Course Name | BTEC Higher National Diploma (HND) in Business | Unit number | 3 | Unit Name | Organisations and Behaviour | Credit Value | 15 | Lecturer | Antonios/Hillary/Ousman/Raazia/Sunday/Victor | Hand Out/Issue
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Strategy Planning Individual Essay The role of the strategy planner is integral in the development of a successful advertising campaign. However, strategy planning has not always been utilised within advertising. It is a forever expanding and important field within the communications industry. Through the strategy planner’s research and advanced knowledge of the brand, they are able to offer invaluable insight into the brand. Sequentially giving the client a reason to retain the firm as a business
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SEMESTER I 2014/2015 IE21103 MARKETING ESSAY (INDIVIDUAL WORK) WEIGHT: 10% QUESTION 1 PREPARED BY: Name | Matric No. | CHUA PEI KUN | BI12110028 | DATE OF SUBMISSION: 9th October 2014 PREPARED FOR: Madam Nona Masnie Mohd Nistah TABLE OF CONTENTS No | Title | Page | 1 | Introduction | 3-4 | 2 | Reasons for celebrity endorsement | 5-6 | 3 | Effects of celebrity endorsement | 7-8 | 4 | Conclusions | 8-9 | 5 | Bibliography | 9-10 | Question 1 Consider
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on this human need. However, it must be noted that the core of the ‘social fulfillment’ theory of persuasion has a notable pessimistic bias; humans are not persuaded as much by communal connectivity as they are by the fear of societal death. This essay will explain how social fulfillment and the fear of social death form the basis of human action and submissiveness. From a psychological perspective, the notion of persuasion is emphasised through the Milgram experiment. The ethics of the
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maintain the buying of customers and also compete with their competitors. In fact, there are too many businesses in a market that customer can choose to purchase any products, but consumers’ psychology always want to come back a firm, which makes them to feel happy. As a result, a major task for firm is how to make consumer feel satisfy and continue use their products or services. To gain the success, companies need to have a positive relationship with their customers. Thus, firms have invested a lot
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seen to be high. In this essay I’ll be looking at areas in which businesses are judged on, whether it be via the media are just through the way the company acts as one body and its effect on the well-being of people and the environment. I’ll be relating this to Apple, and I’ll be looking at how they perform when it comes to ethics and morality. Apple is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software
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