A Study on the HBR article E-Loyalty “Your Secret Weapon on the Web” by Frederick F. Reichheld & Phil Schefter Introduction This study is about the Harvard Business Review article “E-loyalty - Your Secret Weapon on the Web” written by Frederick F. Reichheld & Phil Schefter. In the first section, an overview and summary of the article are presented. The overview includes the main points and examples that are considered important. 1. Overview 1.1. Importance of Loyalty in Internet: Reichheld
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CHAPTER 3 RESEARCH METHOD 3.1 Introduction In this chapter it will illustrates the methodology that the researcher will use in conducting research. Under methodology, its covers a lot of things such as research method, research design, sample size, sampling plan, unit of analysis, measurement/operationalization, data collection and data analysis. In conducting a research, it should follow scientific method so researcher can integrate use of inductive and deductive reasoning. Research method is characterized
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the challenges of social media in global market lets take a look at the social media consumer adoption and usage statistics. Consumer adoption & usage statistics Here is the latest Global Web Index summary in January 2015 (the most recently published) showing social network account ownership and active usage. It's useful to have both since it's the active social media use statistic which really shows the potential of a platform. Although Facebook is no longer growing at the rate it was based
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which compare means on a dependent variable. There may be one or more independent (grouping) variables or factors. ANOVA is essential in the analysis of most laboratory experiments. Association: A relationship between two variables. Bar chart: A picture in which frequencies are represented by the height of a set of bars. It should be the areas of a set of bars, but SPSS Statistics ignores this and settles for height. Bartlett’s test of sphericity: A test used in MANOVA of whether the correlations between
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Planning, Selection & Training, Performance Appraisal. 5. Controlling: - Concept or Managerial Control, Control aids, Score Responsibilities of Managers. Books Recommended: by Paul Hersey & Ken Blanchard 1. Management & Organizations Behaviour 2. Essentials of Management by Koontz & O Donald 3. Principal and Practice of Management by L.M. Prasad 4. Human Behavior at Work by Kaith Devis 5. Organizational Behavior by Robbins 1. Course : 2: Business Organization Introduction: - Nature & Scope of Business
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“A Study of International Marketing Application in Foreign Trade in India” Authors: Nader Angoutin Research Scholar in Commerce, University of Kerala, Trivandrum. Email:Nader_Angoutin@yahoo.com Abstract This paper analyses the Study of International Marketing Application in Foreign Trade in India. The study argues the international marketing as simple extension of exporting, whereby the marketing miss is simply adapted in some way to take into account differences in consumers and
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market. The essential elements of market research can allow stakeholders of Kudler to specify, recognize, and define the current market. The elements which make up market research are to specifying constraints, data identification, and data collection. The constraints in a decision are the limitations placed on possible solutions to a problem. Identifying data is required for marketing achievement. The data should be relevant to plans in order to provide stakeholders with statistics or indicators
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On April 8, 1986 in Lake Elsinore, CA a female store cashier was raped and robbed at gunpoint in the shoe store she worked in. When the criminal raped her, they wiped their semen onto her sweater. This particular sweater played a big part in the investigation process and was taken as evidence towards Herman Atkins’ conviction. The victim went in for vaginal swab testing and turned over her sweater to the investigators. The victim did not identify that Atkins was her rapist until she saw a wanted
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describe the business, services and product, “but the purpose of writing an executive summary is also to deliver a hard sell. Convince your reader here that you have a great idea they should invest their time and/or money in.” (Berry, 2014) This is an essential aspect for readers required to make a fast decision. Additional elements like the purpose, scope, marketing, sales, and projections are all necessary for the business
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Health Status and Health Care Services in Germany with comparison to the United States Table of Contents Table of contents………………………………………………………………………………… 2 Introduction…………………………………………………………………………………… 3 Statistics Show…………………………………………………………………………………... 4 WHO Health Stats for US……………………………………………………………….. 4 WHO Health Stats for Germany…………………………………………………………. 4 The Big Little People Problem…………………………………………………………………... 5 The Errors of Youth…………………………………………………………………………… 5 “Battle
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