Ethel’s Chocolate Lounges Marketing 100 April 28, 2012 Ethel’s Chocolate Lounge Ethel’s Chocolate Lounge sounds delicious and inviting, a way to relax, unwind and enjoying a creamy delicious treat all at the same time. The Lounge seems like a place that I would visit from time to time with my friends and family. The president of Chocolate Marketing claimed in the case study that enjoying chocolate in a luxurious lounge is like taking a candle-lit bubble bath. That is exactly what I first
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Ethel’s Chocolate Lounge Dr. Emily Crawford Principles of Marketing Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. Ethel’s Chocolate Lounge is a restaurant with gourmet chocolates where consumers could relax. This lounge was trying to be like a Starbucks. They wanted to sell gourmet chocolates for decent prices. The best type of consuming decision that best describes the choice to indulge at Ethel’s would be to use the extensive decision
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Ethel’s Chocolate Lounges 1 Ethel’s Chocolate Lounges Jose Echavarria Strayer University Professor Phil Campos Marketing 100 Ethel’s Chocolate Lounges 2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer.
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Study Ethel’s Chocolates Course: Marketing 100 Date: 11/02/2011 Ethel’s Chocolate Lounges date back to the seventeenth century London. Back then, Ethel’s had luxurious surroundings and the elite members of the society would socialize there as they relax in its upscale environment. Later, the Americans flooded the market with cheap chocolate bars for the masses, of which people lost taste in. Mars opened Ethel’s Lounge in 2005, on learning that the upscale retail outlets’ chocolate sales
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Ethel’s Chocolate Lounge Joanne Jean-Francois Sunday January 29, 2012 I want to start off this paper by saying that I am a chocolate lover and if I can eat it after every meal without gaining a pound that’s exactly what I would do. I have heard of Ethel’s Chocolate but had no idea that they had a chocolate lounge located in United States better yet in Chicago, which according to their website has been closed. Every year for the past 4 years on Valentines’ Day I will receive some of Ethel’s
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Running head: ETHEL’S CHOCOLATE LOUNGES 1 “Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success” Katherine Banks
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century viewed the consumption of hot chocolate and later solid chocolate treat that were sold in upscale boutiques as a sign of being prestigious. While doing the same time period America settlers pioneered were developing cheaper chocolate bars for consumption to the masses. Centuries passed, and in the 19th hundreds America pioneers grown tired of the taste of mass production chocolate and desired the taste of prominent chocolate. In 1911 Ethel’s Chocolate Lounges, whose named in honor of the matriarch
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Ethel’s Chocolate Lounges Principles of Marketing April 26, 2012 Chocolate Lounges Taste Sweet Success Centuries have passed, and the American palate has distaste of chocolate. Now Ethel's Chocolate Lounges, named in honor of Ethel Mars's the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911; whose name adorns the signs at the company's latest attempt to breathe fresh life into chocolate. Influenced by the seventeenth-century London’s chocolate houses
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Focus on the needs on the consumers Ethel’s encounter interest in the chocolates and beverages the chance to devour high quality chocolates and beverages and enjoy Friends Company. This is a great way to in gage oneself in these surroundings and enjoy them with family and friends that encourage customers the most in the lounge. Customers need to be introducing to the newest chocolates and beverages in a relaxing atmosphere in the lounge. The lounges were created to have an enjoyable, amusing
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