La Trobe Business School INTERNATIONAL MARKETING MKT3IMK Subject Learning Guide Semester Three, 2015 La Trobe University Sydney Campus Lecturer: Dr Ian Benton Email: BENI@learning.auscampus.net Subject Details GENERAL DETAILS Subject Code: MKT3IMK Subject Title: INTERNATIONAL MARKETING Teaching Period: Semester 3 Location(s): Sydney Credit Points: 15 Mode: On Campus 3 Level: ENROLMENT REQUIREMENTS Prerequisites: Co-requisites: Incompatibles:
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environment upliftment in their business philosophy and operations. A business enterprise is primarily established to create value by producing goods and services which society demands. The present-day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their op¬erations and interaction with stakehold¬ers. The notion of CSR is one of ethical and moral issues surrounding corporate decision making and behaviour, thus if a company
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delivering satisfaction and to provide goods and services at profit. Marketing specialists must satisfy their customers’ need in a socially responsible and ethical manner The marketing process 1. Understand the marketplace and customer needs and wants Humans have 3 needs * Physical needs (food, clothing) * Social needs (the need to belong) * Individual needs (need for knowledge, self expression) Based on their needs, human have wants that are shaped by culture and individual
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Criteria for Ethical Decision Making Utilitarian Approach Individualism Approach Moral Rights Approach Justice Approach Factors Affecting Ethical Choices The Manager The Organization What Is Social Responsibility? Organizational Stakeholders The Ethic of Sustainability and the Natural Environment Evaluating Corporate Social Performance Economic Responsibilities Legal Responsibilities Ethical Responsibilities Discretionary Responsibilities Managing Company Ethics and Social Responsibility Ethical Individuals
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approach to evaluate and improve the effectiveness of risk management, control and governance processes. Auditing is globally recognized. It is counter check to accounting data so that any error, mistake or fraud can be easily detected through the technique of auditing. It is the primary source of advice on efficiency, effectiveness and overall economy of an establishment. Auditing starts its journey where accounting end. In today’s society the exercise of an auditor’s to the economic and ethical leadership
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CHAPTER 1 ASSESSING THE ENVIRONMENT POLITICAL, ECONOMIC, LEGAL, TECHNOLOGICAL LECTURE OUTLINE General Outline Opening Profile: India Becoming a Crucial Cog in the Machine at I.B.M. The Global Business Environment Management in Focus: A Small Company, A Global Approach Regional Trading Blocks Comparative Management in Focus: Opening Economy Revitalizes India Information Technology The Globalization of Human Capital The Global Manager’s Role The Political and Economic Environment
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Lecturer Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Submitted By Biz Force 3rd Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Submission Date: 18-11-2014 Letter of Transmittal November 27, 2014 Muhammad Shoeb-Ur-Rahman Lecturer Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka. Subject: Submission of term paper on ‘developing
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Chapter 1 Ethical Reasoning: Implications for Accounting Ethics Reflection PENN STATE CHILD ABUSE SCANDAL: A CULTURE OF INDIFFERENCE What motivates an otherwise ethical person to do the wrong thing when faced with an ethical dilemma? Why did Joe Paterno and administrators at Penn State University look the other way and fail to act on irrefutable evidence that former assistant football coach Jerry Sandusky had raped and molested young boys, an offense for which Sandusky currently is serving
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This week's graded topics relate to the following Terminal Course Objectives (TCOs): A | Given an organizational requirement to conform business practices to both the law and best ethical practices, apply appropriate ethical theories to shape a business decision. | I | Given specified circumstances of a business decision to expand to international markets, determine what international legal requirements or regulatory controls apply. | Topics for This Week's Discussion * Introduce yourself
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approach to evaluate and improve the effectiveness of risk management, control and governance processes. Auditing is globally recognized. It is counter check to accounting data so that any error, mistake or fraud can be easily detected through the technique of auditing. It is the primary source of advice on efficiency, effectiveness and overall economy of an establishment. Auditing starts its journey where accounting end. In today’s society the exercise of an auditor’s to the economic and ethical leadership
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