TAMPERE UNIVERSITY OF TECHNOLOGY Tampere School of Business and Technology ONUR TAMUR PRICING WHEN ENTERING A NEW MARKET IN B2B ENVIROMENT: Understanding the B2B Dynamics Seminar Report ii ABSTRACT With the rise of globalization and saturated local markets, many companies started chasing international opportunities that would help them expand to new countries and increase their brand recognition around the globe. One of the challenges that companies face while entering a new market is
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B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management
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The effect of E-marketing on the marketing performance of Small Business Enterprise: A comparative study between Egypt and the UK. HATEM EL-GOHARY Bradford University School of Management School address : EMM Lane, Bradford, West Yorkshire BD9 4JL, UK. Mailing address : 24 Laisteridge Lane, Bradford, BD7 1QT, West Yorkshire, UK. Telephone : +44 (0)7878470306 Fax : +44 (0)1274 546866 Email : h.o.a.elgohary@bradford
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considering the demand and necessity of fast banking. Internet banking not only provides banking facility round the clock but also helps a country to get attached to the international economy as well as business. People throughout the world are now getting engaged with more activity and business and hence need the fast and anytime access to his/her bank account. Internet banking also facilitates buying and selling various products which varies country to country. In Bangladesh many banks have launched
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[pic] 31st August 2010, To, SK. Saifur Rahman, Lecturer, Department of management, Bangladesh University of Business & Technology (BUBT). Subject: Project proposal on call centre. Dear Sir This is a great pleasure for us to submit this successful Project proposal on “call centre” upon. We have tried our level best to find out the, Contribution and performance of “call centre” in Bangladesh. We would feel really great if these data are of any
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Internet) have been fully identified and properly acknowledged as required. ACKNOWLEDGEMENTS I would like to thank my supervisors for their invaluable support, comments and suggestions in the first year of my doctorial studies. This dissertation benefits tremendously from their combined input. ABSTRACT In an ecommerce industry third party logistics have taken control and charge of the industry. Third party logistics have taken complete control of the logistic design; logistic deliver, transportation
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Report E-Commerce in Bangladesh: Status, Potential and Constraints Najmul Hossain December 2000 A report prepared for JOBS/IRIS Program of USAID. The author gratefully acknowledges comments received from Thierry Van Bastelaer, Catherine Mann, Dewan Alamgir, Asif Khan, Abu Saeed Khan, Tahmina Begum, Shabnam Nadiya and Tonmoy Bashar. The views and analyses in the paper do not necessarily reflect the official position of the IRIS Center, the University of Maryland or that of USAID. E-Commerce
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Introduction to E-business To Debbie and Richard Introduction to E-business Management and strategy Colin Combe AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY Butterworth-Heinemann is an imprint of Elsevier OXFORD TOKYO Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803 First edition 2006 Copyright ß 2006, Elsevier Ltd. All rights reserved
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CHAP TER Market Segmenting, Targeting, and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. 5 Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it, you’ll need to ask yourself, “Who’s going to buy my product?” and “Will there be enough
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