Journal of Marketing Communications Vol. 15, Nos. 2 – 3, April– July 2009, 139–155 Building strong brands in a modern marketing communications environment Kevin Lane Keller* E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755, USA To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer
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‘How may conflict resolution and conflict management approaches be applied in educational settings?’ Abstract This assignment will review the nature of conflict, from psychologist theories to what form it takes in an educational setting. In order to apply conflict resolution and conflict management effectively in an educational setting, it is important to understand the background disciplines of conflict and theories behind how humans
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Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access
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Analysis of Cross-sectoral Networks in Local Sustainable Development Projects in Japan Noriko Sakamoto Submitted in fulfilment of the requirements of the International Masters in Environmental Sciences, Lund University, Sweden November 2005 Submitted by: Noriko Sakamoto 4-41-4-805 Arakawa, Arakawa-ku, Tokyo, Japan, 116-0002 Phone: 81-3-3893-5171 Email: noriko.sakamoto.755@student.lu.se Supervisor: Dr. Tomas Kåberger TallOil Phone: 0853524723 Email: tomas.kaberger@talloil.se Mr. Kes McCormick
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STRATEGIC PLAN (20142019) School of Business and EconomicsMoi University The global business school of choice; excellent in education, research and innovation Submitted by: NAME: KIMANI ABRAHAM KAMAU REGISTRATION NUMBER: BBM/2614/12 COURSE: Business Policy& Strategy (BBM 472) INSTRUCTOR: DR. MUGAMBI 12/24/2013 Contents LIST OF FIGURES AND TABLES .................................................................................................................. 3 TABLES ........
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Evolution of Knowledge Management toward Enterprise Decision Support: The Case of KPMG Daniel E. O’Leary Marshall School of Business, University of Southern California, Los Angeles, CA, USA Realizing that knowledge and its proper management are essential for effective decision support, this chapter traces the evolution of knowledge management within a major professional services firm – KPMG. By supporting decision making, computer-based systems for managing knowledge can impact organizational
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Communicative Language Teaching The aim of this unit • To make you think about communicative approach to teaching languages • To analyse the concept of communicative competence • To reflect upon the communicative teaching techniques What do you have to do in this unit? • Warming up discussions • Input reading • Self-assessment questions (SAQS) • Exploratory tasks • Integrated task Warming up discussion 0 Warm up the concept of a “communicative situation” (situation, in which
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objectives are key pieces of the project design, as they establish the framework for identifying expected results, activities and performance indicators. CBA projects should have a clear and achievable goal for increasing adaptive capacity of target groups to climate change. Project objectives should reflect an integrated approach to adaptation, addressing the priority adaptation issues identified in the previous step. Ideally, they will include objectives at multiple levels, incorporating
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The author of this work is currently employed as a community psychiatric nurse whose remit is to work with those clients with serious and enduring mental illness, the majority of whom have a medical diagnosis of schizophrenia and related psychosis. Over the past 10 years there's been a growing movement towards diverse treatments for schizophrenia other than the acknowledged role of medication as a treatment modality (Birchwood and Tarrier 1993). Developments in psychological theory have led to
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PSY111- Foundations of Psychology for Health and Human Services Workbook- Assignment 2 Sonia Chiciak Student No.11534832 Word Counts (excl. citations) provided for each section. PSY111- Foundations of Psychology for Health and Human Services Exercise 1- Memory Question 1- Summary: (253 words) Grant, H. M., Lane, B.C., Clay, J., Ferrie, J., Groves, J.E., McDorman, T. A., Dark, V.J. (1998). Context-dependent memory for meaningful material: information for students. Applied Cognitive
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