2011 STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS Department of Business Administration, Faculty of Management sciences University of Ado Ekiti, P.M.B 5363, Ekiti State Nigeria. Email: yommysun@yahoo.com Adebisi Sunday A., Babatunde Bayode O. 343 Adebisi Sunday. A (Ph.D) Department of Business Administration, College of Management and Social Sciences, Osun State University, P.M.B 2008, Okuku, Osun State, Nigeria Email: bayoogoga@yahoo
Words: 2994 - Pages: 12
standardization in the Chinese market. The customer group, the pricing, and the culture make IKEA almost impossible to keep its homogeneity in its products and corporate culture. This article is an analysis on the marketing and sales perspective of IKEA. However, the problems in marketing and sales indicate problems in management, especially the human resource management. The limitation of a company to bring its standardized management in a new market indicates its failure in the previous investigation
Words: 2740 - Pages: 11
grading, and installation of pumping equipment …” which require approximately $300,000 worth of investment. Threat of substitute products/services is high. Numerous bottled and non-bottled products that can easily substitute bottled water. The main factor that differentiates bottled water from other soft drinks is that it caters to a health-conscious market because it has no sugar and no calories. However, today, there are several healthy soft drinks that are ‘zero-sugar added’, ‘zero-calorie’ alternatives
Words: 1115 - Pages: 5
MKT 531 C.B Chapters : Assigned questions Chapter 1: Introduction 1. Describe the interrelationship between consumer behavior and the marketing concept. 2. Describe the interrelationships between consumer research, marker segmentation and targeting, and the development of the marketing mix for a manufacturer of HDTV sets. 3. Discuss the interrelationships among customer expectations and satisfaction, perceived value, and customer retention. Why is customer retention essential
Words: 1173 - Pages: 5
Global Markets: Strategies for Today’s Trade Globalist (Czinkota et al., 2003). When reflecting on the nature of markets, consumer behaviour and competitive activities, it is obvious that no product or service appeals to all consumers and even those who purchase the same product may do so for diverse reasons. The Coca Cola Company, for example, varies levels of sweetness, effervescence and package size according to local tastes and conditions. Effective marketing and business strategy therefore requires
Words: 14313 - Pages: 58
Food product choice can be overwhelming and is not made any easier with the influence of media advertisements by companies that want to sell their food products to us. There are many factors that we as consumers must take in to consideration. Do we accept that the advertisement is true, should we trust what is shown to us or should we research the product and compare the cost and nutritional value to other products on the market? Evidently, it’s up to consumer to make a decision on what they eat
Words: 1802 - Pages: 8
OVERVIEW OF MARKETING MODULE -1 OVERVIEW OF MARKETING OVERVIEW OF MARKETING 1 LEARNING OBJECTIVES After reading this module, students should: Know why marketing is important Know what is the scope of marketing Know some of the fundamental marketing concepts Know how marketing management has changed Know what are the necessary tasks for successful marketing management Know scope and importance of marketing Know what are the recent trends of marketing Know what
Words: 8049 - Pages: 33
company to successfully earn its brand recognition in the global market. Moreover, the perception of customers is another influencing issue that affects consumer behavior, which is worthy to be discussed. This report will firstly focus on L’Oréal’s marketing activities through product variety between China and the USA. It is then
Words: 3247 - Pages: 13
Eassy 2 1200-1500 words At least 7 referencing Is the Influence of Media on Our Food Choices a Good Thing? Food product choice can be overwhelming and is not made any easier with the influence of media advertisements by companies that want to sell their food products to us. There are many factors that we as consumers must take in to consideration. Do we accept that the advertisement is true, should we trust what is shown to us or should we research the
Words: 1830 - Pages: 8
An analysis of the most significant factors which influence online purchasing decision Introduction With the development of digital technology, online shopping tends to be wildly accepted as a new convenient and efficient method to purchase. This trend may contribute to a dramatically growth in online sales. For example, online grocery has created £15 billion in the UK in 2015 and this figure is probably predicted to almost double by 2020 (Anon., 2015). Hence, analysis of consumer behaviour
Words: 2140 - Pages: 9
