1.2 Meaning & Definitions of marketing 1.3 Importance of marketing 1.4 Scope of marketing 1.5 Concepts of marketing 1.6 Role of marketing manager in changing environment 1.7 Summary 1.8 Exercise 1.0 OBJECTIVES After studying this chapter students will be able to: Understand the meaning and definition of marketing. Explain the nature of marketing Discuss the importance of marketing Know the scope of marketing Explain the concepts of marketing 1.1 INTRODUCTION The emergence of ‗marketing‘
Words: 73651 - Pages: 295
UNIVERSITY OF NAIROBI COLLEGE OF EDUCATION AND EXTERNAL STUDIES SCHOOL OF CONTINUING AND DISTANCE EDUCATION DEPARTMENT OF EXTRA-MURAL STUDIES. In collaboration with CENTRE FOR OPEN AND DISTANCE LEARNING MASTER IN PROJECT PLANNING AND MANAGEMENT COURSE: LDP 603: RESEARCH METHODS Authored by: Dr. Christopher Mwangi Gakuu Senior Lecturer, Department of ExtraMural studies, University of Nairobi & Dr. Harriet Jepchumba Kidombo Senior Lecturer, Department of Educational Studies
Words: 62976 - Pages: 252
GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions This page intentionally left blank GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions Report of the AACSB International Globalization of Management Education Task Force AACSB International – The Association to Advance Collegiate Schools of Business 777 South Harbour Island Boulevard Suite 750
Words: 133204 - Pages: 533
e eBook Collection RESEARCH METHODS FOR BUSINESS A Skill-Building Approach Fourth Edition Uma Sekaran Southern Illinois University at Carbondale John Wiley & Sons, Inc. http://www.wiley.com/college ACQUISITIONS EDITOR MARKETING MANAGER SENIOR PRODUCTION EDITOR SENIOR DESIGNER PRODUCTION MANAGEMENT SERVICES COVER IMAGE Jeff Marshall Ilse Wolfe Patricia McFadden Harry Nolan Hermitage Publishing Services José Ortega/Stock Illustration Source This book was set in 10/12 Garamond
Words: 136265 - Pages: 546
Technological Environment Chapter Discussion Questions Application Exercises Experiential Exercise End-of-Chapter Case Study: Under Pressure, Dubai Company Drops Port Deal Additional Cases: India: The Employment Black Hole? Mecca Cola Student Stimulation Questions and Exercises Opening Profile: India Becoming a Crucial Cog in Machine at I.B.M. The opening profile reports on the growing importance of India as a source of low-cost services in the IT market. The Indian labor market
Words: 96329 - Pages: 386
FAB P R A C T I C E & R E V I S I O N K I T PAPER F1 ACCOUNTANT IN BUSINESS BPP Learning Media is the sole ACCA Platinum Approved Learning Partner – content for the FIA suite of qualifications. In this, the only FAB/F1 Practice and Revision Kit to be reviewed by the examiner: We include Do you know? Checklists to test your knowledge and understanding of topics We provide you with two mock exams including the Pilot paper We provide the ACCA examiner’s answers as well as our own to
Words: 76295 - Pages: 306
CARIBBEAN EXAMINATIONS COUNCIL Caribbean Certificate of Secondary Level Competence® SOCIAL STUDIES SYLLABUS Effective for examinations from May–June 2014 CXC CCSLC/SS/05/12 Published in Jamaica, 2012 by Ian Randle Publishers 11 Cunningham Avenue P O Box 686 Kingston 6 www.ianrandlepublishers.com © 2012, Caribbean Examinations Council ISBN ---------------------------------------- (pbk) All rights reserved. No part of this publication may be reproduced, stored in a retrieval system
Words: 14343 - Pages: 58
Cross-Cultural Communication Theory and Practice Barry Tomalin; Brian J. Hurn ISBN: 9780230391147 DOI: 10.1057/9780230391147 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior
Words: 129836 - Pages: 520
Access to Finance Barriers to the Promotion of the SME sector in Bangladesh Booster Sectors of SME The program for SME in Bangladesh (Government & NGOs) SME Foundation SME Development through Non-Government Organizations (NGOs) Gender related Issues in SME Development Gender Equality 1 2 2 3 3 3 4 5 5 5 8 9 9 9 10 10 11 12 13 13 13 23 24 30 30 30 31 31 32 32 32 33 33 33 34 35 35 35 36 36 36 37 38 38
Words: 136702 - Pages: 547
Chief Compliance Officer Security Suprakash Mukhopadhyay Ravindra J Shah R K Raghavan Henry Manzano Girish Ramachandran Srinivasa G Raghavan N Chandrasekaran S Mahalingam Phiroz Vandrevala Ajoyendra Mukherjee Name 10 Management Team Function Industry Service Units Banking & Financial Services Ramanamurthy Magapu
Words: 64917 - Pages: 260
