European Journal of Marketing 33,5/6 450 Received October 1996 Revised May 1997 Revised December 1997 Success factors of line extensions of fast-moving consumer goods Nijmegen Business School, Nijmegen, The Netherlands and Stern School of Business, New York, USA Keywords Brand extensions, Brands, Consumer behaviour, Marketing strategy, Product variety, Success Abstract Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize
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fasting has been part of religious traditions for thousands of years, from Muslims who fast during daylight hours in the month of Ramadan to Mormons who take a regular break from food the first Sunday of each month. But a recent growing body of research shows that abstaining from food intermittently may have physical as well as spiritual benefits — the latest, a study from Utah researchers that found that occasional fasts (defined as extended periods of time in which people generally abstain from all food
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Five Guys is a fast casual restaurant chain that originated in Arlington, Virginia within the Washington Metropolitan Area (York). The chain sells mainly hamburgers, hot dogs and French Fries (York). Five Guys enterprises has grown from a single family owned restaurant to a franchise with 450 locations in thirty states (York). Five Guys opened its doors to Arlington, Virginia in 1986 (York). The restaurant was started by four brothers who were given the choice to start a business or go to college
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right steps to do so. With the growing attraction for television, video games, and computer use combined with the easy capability to get highly fattening foods in a quick low price, it looks like it’s going to be a problem for a long time to come. This fast food problem has become an accepted means of a meal. In his book True Enough, Farhad Manjoo examines the Committee on Food Habits and their research on how Americans think about food. Manjoo states that, “even for something as fundamental as eating
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can affect the health of individuals positively and negatively. Financial strain can affect the ability to shop for food that is more healthier as access to such shops is hard to come by, instead individuals may find it easier to access their local fast food restaurant as its cheaper but also for some people it’s just more convenient. The good thing about change for life is that its aimed at families who live on a budget the change 4 life campaign helps support those struggling financially but wishing
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Case: Counting Seconds, Measuring Scans Company Summary Meijer is a family owned business that was founded in 1934. This company is one of the largest private companies operating 203 big stores in the Midwest, including Michigan, Illinois, Indiana, Kentucky and Ohio. Their corporate headquarters is located in Michigan. The company was named no. 19 in 2015 in Forbes Magazine. Their sales in 2014 were $15.75 billion. The company has a combination of grocery and general products for consumers to
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make sure that your body stays lean and fit. Being lean helps reduce the risk of many illnesses that are avoidable. Throughout this week we have discussed the dangerous obesity epidemic plaguing our country. There are many factors involved and knowing what those factors are can help in the fight against it. On the other side of obesity are eating disorders like anorexia nervosa, bulimia nervosa, and binge eating. While we are taught that being lean and fit is best some may take it to another level
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Starbucks: Going Global Fast Ronnie Deaver MKG400 International and Multi-Cultural Marketing Colorado State University – Global Campus Dr. Michael E. Ricco June 19, 2016 Starbucks: Going Global Fast Starbucks is a fast growing and well known US based company focused on penetrating international markets. When entering a new market, there are always associated risks, problems, controllable/uncontrollable elements, and process optimizations. Below is a discussion on the factors contributing
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Linking perceived service quality and service loyalty: a multi-dimensional perspective Josee Bloemer, Ko de Ruyter, Martin Wetzels. European Journal of Marketing. Bradford: 1999.Vol.33, Iss. 11/12; pg. 1082 » Jump to full text Subjects: Service industries, Studies, Statistical analysis, Quality of service, Market research, Loyalty, Consumer behavior, Effects, Marketing management, Customer relations Classification Codes 9175 Western Europe, 8300 Service industries not elsewhere classified, 5320 Quality
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program flexible enough to allow people with different foodways and lifestyles to use it successfully? Is it adaptable and easy to follow? Does it provide variety? Does the program provide for weight maintenance after the goal weight is achieved? Slim fast is a weight loss program which replaces 2 meals of your choice with a Meal Replacement Shake or Bar and then have one 500-calorie meal. The program is flexible by giving the customer a choice of their snack or shakes and also is for many different
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