Market share of the companies in the FMCG sector Current Status: The Fast Moving Consumer Goods (FMCG) companies have shown one more quarter of good growth in December quarter. The growth was supported by the rise in spend, price hike and festive season. However the overall slowdown in the economy has began to affect the FMCG sector with companies posting deceleration in volume growth. Discretionary spending has been hit severely due to the ongoing slowdown. Volume has been impacted due to rising
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articles about the factors and variables that influence the behavior of consumers. The consumer is a complex individual. His purchase behavior varies greatly depending on internal and external stimuli to which he is subject. For brands, the understanding of this behavior is a major challenge in order to meet the expectations of consumers, trying to convince them to buy their products and thus, increase their sales. Why a consumer chooses one product instead of another? What led him to prefer one
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Origin ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the
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Case Henkel Ibérica (A) The case tells about the big conglomerate Henkel KgaA and its challenges in highly competed business area, the fast moving consumer goods (FMCG). Henkel Spain, the Spanish subsidiary of the German company Henkel KgaA, has noticed that the skyrocketing level of sales promotions and the complexity of the laundry detergent portfolio have seriously taxed their sales, production, and distibution systems. Stock keeping units (SKU) have almost tripled in five years because of
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FMCG industry Overview Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: Household items as soaps, detergents, household accessories, etc Personal care items as shampoos, toothpaste, shaving products, etc and finally Food and Beverages as snacks
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Fast Moving Consumer Goods (FMCG) can be characterized as pressed merchandise that are devoured or sold at standard and little interims. The costs of the FMCG are moderately less and benefits earned through such deals are more volume based. The composed FMCG retailing in India is another idea and is quick making up for lost time in urban and semi-urban India. The FMCG Sector in India has seen a scope of late improvements. Charge derivations on different things, climb in the entrance levels and every
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....................... 14 Major Deviations in Acccounting Policy of Major Players of the Industry.............................................................................. 16 Page 1 CHOICE OF INDUSTRY: FMCG FMCG goods, commonly known as consumer packaged goods, include all consumables FMCG Leading Segments (other than groceries/pulses) that people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving
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`A Report ON Foreign Investment In The FMCG Sector "There was a time, not long ago FMCG was on the go, Other sectors were mere midgets, Growth was in the double digits. Alas, all of that's in the past! The growth today is not so fast. There are reasons, that's for sure. Nowadays sales tax is more And durables are selling better, The weather surely could be wetter. My job is just to set the stage Describe the current sorry age. Adi, of course, will paint the scene And tell us why
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FAST MOVING CONSUMER GOODS www.ibef.org FAST MOVING CONSUMER GOODS WHY INDIA INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS POLICY TRENDS AND PLAYERS MARKET OPPORTUNITIES FOR INVESTMENT ANNEX: APEX CONTACTS AGENCIES 3 7 9 12 32 38 A report by PricewaterhouseCoopers for IBEF Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by
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product. So by this project we can come to know the factors considered bya consumer while purchasing a FMCG product. FAST MOVING CONSUMER GOODS(FMCG): We regularly talk about things like butter, potatochips, toothpastes, razors, household care products, packagedfood and beverages, etc. But do we know under which categorythese things come? They are called FMCGs. FMCG is an acronymfor Fast Moving Consumer Goods, which refer to things thatwe buy from
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