STRAYER UNIVERSITY Running Head: Integrated Marketing Communication WEEK 3: ASSESSMENT # 1 Targeting Specific Consumers SUBMITTED TO Stephen Hiatt BY AMBER MARSHALL MKT506 April 24, 2011 Abstract People on the go are always looking for different ways to eat without gaining weight, without having to spend a lot of money and something that is going to fill them up. A lot of different companies offer frozen meals but can any of them offer you a full meal that isn’t just
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand
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Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a
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Introduction: This case study will analyse the fast moving consumer goods industry (FMCG) as well as perform firm level analysis for of PepsiCo, a leading global food and beverage company with over $66 billion in net average annual revenues, generated through a global portfolio of diverse and beloved brands. The FMCG industry is a dynamic industry where value capture and value creation are a product of high productivity, strategic branding, strong distribution capacity, and in-depth marketing
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best routes or paths for moving goods from the producer to the consumer. Channels of distribution are concerned not only with the physical movement of goods but also with their promotion, selling and marketing control. The term channels of distribution is used to refer to the various intermediaries who help in moving the product from the producer to the consumer, There area variety of middlemen and merchants who act as intermediaries between the producers and consumers. Channels of distribution
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LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training On the topic “A REVIEW OF RETAIL OPRATION WITH REFRENCE TO FMCG” Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: DEEPAK M 11001433 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB 1 ACKNOWLEDGEMENT I would like to express my gratitude to all those
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Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters
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past generations. With such technological advances that have been made, it's no wonder that the times have changed. The generation of today focuses on speed, convenience, and quality. Marketers of today understand that in order to attract the youth consumer market, they must offer them products and services that interest them. Such products and services should focus on technology, music, fashion, and other influential factors that are important to today's youth. The western style of consumption consists
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MISSION Hup seng’s mission is producing quality fast moving consumer products. VISION Our vision is to be market leaders in fast moving consumer products iii) Perform SWOT analysis The SWOT Analysis evaluates the strengths, weaknesses, opportunities, and threats involved in a business or project. The SWOT analysis is essential to understanding the many different risk and rewards of any investment or project. STRENGTH a) GOOD EXPERIENCE Good
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Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants
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