IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN MS Candidate Ubedullah Amjad Ali SHAIKH Institute of Business and Technology – Biztek, Karachi, Pakistan Naveed Ur Rehman KHAN Universiti Pendidikan Sultan Idris – UPSI, Perak, Malaysia Email: naveed.r.khan@gmail.com Abstract: The purpose of this study is to contribute to the literature of service quality importance in restaurant industry. The study has been based upon the Servqual technique
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able to increase productivity and then lowering administrative cost. There is no annual license fee, and then the organization can significantly reduce the organization communication overhead. Main Event is always developing new software with new features to stay up with new changes in any agency’s needs. Scalable platforms grow when the agency grows. Main events software offers several advantages some of the advantages of this software would be dashboard performances to your staff then would be able
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promotional strategies is important in the marketing of goods and services. Executive Summary Marketing involves a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. Promotion is the methods practiced by a business to enlighten, persuade and remind a target market about its products. The importance of promotional strategies is determined by the ability of a businesses marketing mix such as ‘Jenny Craig’ ‘Myer’ ‘Coles’
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Marketing Plan: Phase III Team D: July 18, 2011 MKT 421 University of Phoenix Glenna Twing Marketing Plan: Phase III Verizon, a global leader in telecommunications, information technology, and entertainment hopes to leap-frog over the competition with its development of an integrated whole-house digital video recorder (DVR). Verizon’s fiber optic (FiOS) service is the only television, Internet, and digital voice service currently available using 100% fiber optics (Verizon, 2009). As
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Entering the Foreign Market Principles of Marketing MKT 100 November 03, 2013 My company is called Henderson’s iPhone Store. We market all the latest versions of Apple smartphones. We will be marketing the new Apple iPhone 6 and entering all foreign markets. The target market for the iPhone is teenagers, college students, business class individuals, and adults. (Apple Inc., 2013). Our specific target market for this report is a married person, approximately 36 years old, and lives
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Garmin GPS Navigation Systems with New Integrated Technology Marketing Management MKTG522 Garmin GPS Navigation Systems with New Integrated Technology 1. Executive Summary Garmin specializes in satellite navigation systems, which are called Global Positioning Systems or GPS. Its core competencies have enabled it to become the leading competitor in the Portable Navigation Device (PND) market. Garmin is the leading portable navigation company in the industry with more than 50 percent
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MAKING AIDA is an acronym used in marketing that describes a common list of events that may be undergone when a person is selling a product or service. * A - Attention (Awareness): attract the attention of the consumer. * I - Interest: raise consumer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). * D - Desire: convince consumers that they want and desire the product or service and that it will satisfy their
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Marketing Techniques Describe the marketing concepts used by Apple and Tesco. Marketing definitions: • Marketing is the social process by which individual’s and groups obtain what they need and want through creating and exchanging products and value with others (Kotler) • Marketing is the management process that identifies, anticipates and satisfies customer requirements profitability ( The chartered institute of marketing ) • The right product, in the right place, at the right time, at
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Marya Bader May 5, 2015 MARKETING PLAN 2015 Table of Contents 1. Executive Summary 3 2. Introduction 4 3. Situation Analysis 5 4. SWOT Analysis 7 4.1. Strengths 7 4.2. Weaknesses 7 4.3. Opportunities 8 4.4. Threats 8 5. Matching Strengths To Opportunities/Eliminating Weaknesses & Threats 9 6. Objectives 9 7. Target Markets 10 7.1. Innovators 10 7.2. Professionals and corporate users 10 7.3. People with no bank accounts 10 7.4. Lebanese women 10 8. Marketing Mix Strategy 11 8.1. Product 11
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franchise opportunities throughout Australia and the rest of the world. Braaap are also one of the only motorcycle brands on the market to offer a lifetime warranty. Key Characteristics of Braaap products and services The Braaap products have four major features to their products and services, which are: Lifetime warranty option, customisation, flexible finance and built for adults. The lifetime warranty option is available on all their products and bikes. Having this option improves the attractiveness
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