Case Study 1 1. What are UPS "Smart Labels?" What role do they play in UPS operations? Smart labels are computerized, bar-coded label that is used to provide shipping information. They play a huge role in UPS operations because they provide customer information for shipping which makes for faster and more reliable shipping. The label is scanned at each part of shipment and delivery so the customer can track their packages and it’s accounted for from start to finish. 2. Write out the steps a
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Laura Ashley Case Study 1. Summarize of the situation Laura Ashley (LA) is a British company that sells clothing and home furnishing products throughout the world. In 1990 Laura Ashley operated 481 retail stores, but they had many difficulties in managing the company with an inappropriate structure. Laura Ashley was having problems such as overdependence on in-house manufacturing, ineffective logistics, 20% of stock out, extended lead times, outdated systems, etc. These and many other internal
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global parcel industry is primarily composed of a small group of competitors: The United Parcel Service, Inc. (UPS), the FedEx Corporation (FDX), DHL Express, and the United States Postal Service (USPS). Each of these companies seeks to serve a niche of the industry. For example, the USPS is the primary deliverer of mail and parcel packages less than two pounds domestically. FedEx specializes in overnight delivery. UPS focus on standard ground shipping of parcels weighing between two and 150 lbs. And
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to leading the company with others and, with support from the extended management team." The Business Courier Market The global business courier market is dominated by several large organisations, these include the often familiar names such as FedEx, DHL, TNT and UPS. All of whom operate across the globe and offer express delivery services primarily to business customers. On a national level many of these organisations will compete against the home country mail providers (e.g. Royal Mail in
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FedEx Case Brief Under Frederick W. Smith’s superb supervision and leadership, FedEx has become a renown express delivery courier worldwide, handling about 8.5 million shipments daily. Today, the company is different of what it used to be back in 1971. It has continued to nurture and grow over the past 40 years and still holding onto the company’s culture – quality service to customers. Difficulties were faced during the process, such as problems with coordination, maintaining efficiency, satisfying
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face in trying to penetrate the express mail market: * High capital requirements: In order to establish an express mail operation, the start-up capital required is too big for an individual to obtain. For example, Federal Express’ Superhub in Memphis has 2.4 million square feet of floor space and can hold 147 planes. UPS’s new hub will cost approximately $860 million. In addition, a cargo plane sells for $90 million. * Economies of scale: newly established postal service will have tough time
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Fed Ex Case Brief Ever since its establishment, FedEx has committed itself to total quality service and had consistently been ranked on Fortune magazine’s industry lists, including “Worlds Most Admired Companies”, “100 Best Companies to Work For” among other accolades. FedEx has expanded far beyond what its Founder Frederick W. Smith has started back in 1971 and continued to strengthen its position as the market leader in its industry over the past 40 years. Their astounding achievements can be
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* Mission Statements: * FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business, and related information services through focused operating companies competing collectively, and managed collaboratively, under the respected FedEx brand. * FedEx Mission Statement Excerpt * We serve the evolving distribution, logistics, and commerce needs of our customer worldwide, offering excellence and value in all we do
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Use of technology was changing the game like routing * Tracking of shipment was a new service offered * Customer service was improving 2. What is Airborne’s strategy? How has it positioned itself in the industry? How is it different from FedEx or UPS? * Targeted business customer that regularly shipped large volumes of urgent items like Xerox (Position) * Never advertised much publically, instead focused on larger shipping companies * Sales force was given good freedom to
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UPS Case Study Considerations of Macro Environment Market Demographics: The target market is everyone in the world who needs to ship an item. Christmas time is a particularly busy time for shipping items across the world, whereas people need a company like UPS to do the delivering for them. Economic: Gasoline prices, along with rising energy prices are the major concern. Jet fuel prices are at $2.80/gallon! However, many people would rather have items shipped rather than spend money
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