International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson
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communications which led to the emergence of IMC (Kitchen et al., 2004a; Phelps and Johnson, 1996; Duncan and Everett, 1993). The multiplication of media, demassification of consumer markets, and the value of the Internet in today’s society are just three of the areas in which technological innovation has impacted (Pilotta et al., 2004; Peltier, Schibrowsky, and Schultz, 2003; Reid, 2003; Lawrence, Garber, and Dotson, 2002; Fill, 2001; Low, 2000; Hutton, 1996). This in turn left marketers in a challenging
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Resources, Conservation and Recycling 36 (2002) 211 Á/240 www.elsevier.com/locate/resconrec Shipping news: the implications of electronic commerce for logistics and freight transport Markus Hesse * Department of Earth Sciences, Geographic Sciences and Urban Research, Free University of Berlin, Malteserstr. 74-100, 12249 Berlin, Germany Accepted 24 June 2002 Abstract The paper considers the significance of electronic commerce (e-commerce) for freight transport, logistics and physical distribution
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CHAPTER Total Quality Management Before studying this chapter you should know or, if necessary, review 1. 2. Trends in total quality management (TQM), Chapter 1, page Quality as a competitive priority, Chapter 2, page 5 LEARNING OBJECTIVES After studying this chapter you should be able to 1 2 3 4 5 6 7 Explain the meaning of total quality management (TQM). Identify costs of quality. Describe the evolution of TQM. Identify key leaders in the field of quality and their contributions. Identify
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Ethics and Social Responsibility in International Business 1 Ethics and Social Responsibility in International Business Ethics and Social Responsibility in International Business 2 Table of Contents Introduction ..................................................................................................................... 3 Defining Ethics and Social Responsibility ....................................................................... 3 Do Countries with Lower Ethical Views Attract
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CHAPTER Total Quality Management Before studying this chapter you should know or, if necessary, review 1. 2. Trends in total quality management (TQM), Chapter 1, page Quality as a competitive priority, Chapter 2, page 5 LEARNING OBJECTIVES After studying this chapter you should be able to 1 2 3 4 5 6 7 Explain the meaning of total quality management (TQM). Identify costs of quality. Describe the evolution of TQM. Identify key leaders in the field of quality and their contributions. Identify
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LOGISTICS STUDY Contents 4 Executive Summary 8 Current State of the 3PL Market 16 Big Data in 3PL-Customer Relationships 24 Preferential Sourcing 32 Smart Growth Leadership 38 Shipper-3PL Relationships 44 Strategic Assessment 48 About the Study 52 About the Sponsors 54 Credits 56 Contacts ©2014 C. John Langley, Jr., Ph.D., and Capgemini. All Rights Reserved. No part of this document may be reproduced, displayed, modified or distributed
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THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT T HIRD E DITION Kenneth B. Kahn, Editor Associate Editors: Sally Evans Kay Rebecca J. Slotegraaf Steve Uban JOHN WILEY & SONS, INC. Cover image: © Les Cunliffe/iStockphoto Cover design: Elizabeth Brooks This book is printed on acid-free paper. Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may
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1 CHAPTER © John Stillwell/PA Wire URN: 8920071 (Press Association via AP Images) What Is Marketing? structures the book and the way you should think about marketing (specifically, we’ll define all the terms in 5Cs, STP, and 4Ps). We will then dig right into the customer perspective: How does a customer (consumer or business) make a buying decision? Marketing is ultimately about deFining Marketing If you ask the average person “What is marketing?” he or she might respond in one of the
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The PMA/Northwestern University ROI of Integrated Marketing Research Project Research Results Developed by The PMA Educational Foundation, Inc. Northwestern University and The Dudley Group, Inc. in association with the Forum for People Performance Management and Measurement © Copyright 2005 by the PMA Educational Foundation, Inc. All rights reserved Copyright © 2005 The PMA Educational Foundation, Inc. All rights reserved. Published by The PMA Educational Foundation, Inc. 257 Park Avenue
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