Collectively, Manage Collaboratively” • 3. Brand Planning AssessmentThe FedEx PositionWho is the target market?“anyone who needs to send something anywhere in the world. Whether it’s the one and only package you'll ever ship in your life or you have 1000 packages to ship every day.” • 4. Brand Planning AssessmentThe FedEx PositionWho are the main competitors?UPS • 5. Brand Planning AssessmentThe FedEx PositionWhat are the points of parity?-Both companies ship packagesBoth online
Words: 5243 - Pages: 21
FedEx is a logistical service company specialized in transportation, e-commerce and business services. The success of FedEx lies on an efficient information system. The business process is as follows: A FedEx employee picks up the customer’s box and scans it so FedEx recognizes it. Now the product is registered and traceable. The product is then taken to a sorting center where it is classified according to its destination. The package is put on a belt where it is measured and a price tag is determined
Words: 477 - Pages: 2
environment changes. The case study looks at one on the world’s most successful adopters of a new business model that transformed the airfreight and package delivery sectors worldwide. But the advent of the internet in the mid-1990s meant that the FedEx business model had to change or the company would decline. This is also the story of how it rose to that challenge. l l l In 1965, Yale University undergraduate Frederick W. Smith wrote a term paper about the passenger route systems used by
Words: 1970 - Pages: 8
environment changes. The case study looks at one on the world’s most successful adopters of a new business model that transformed the airfreight and package delivery sectors worldwide. But the advent of the internet in the mid-1990s meant that the FedEx business model had to change or the company would decline. This is also the story of how it rose to that challenge. l l l In 1965, Yale University undergraduate Frederick W. Smith wrote a term paper about the passenger route systems used by most
Words: 1943 - Pages: 8
Federal Express Corporation Social Responsibility Strategy Prepared for: Board of Directors FedEx Corporation Prepared by: Kakish Consulting Group: Lily Kakish March 28, 2012 EXECUTIVE SUMMARY In 1994, John Elkington coined the term triple bottom line. (TBL) “As originator of the term, I have often been asked how it was conceived and born. As far as I can remember – and memory is a notoriously fallible thing – there was no single eureka! moment. Instead, in 1994 we had been looking
Words: 1824 - Pages: 8
services, as well as shipment-related logistics consulting. The market is dominated by three main competitors: FedEx, UPS, and Airborne Express. Together, these three companies hold upwards of 85% of the market share. Using Porter’s five-force analysis, we can identify the illicit reasons behind the relative attractiveness of the express mail industry. Threat of New Entrants In 1995, FedEx had more than $7,600 million in assets (16). UPS and Airborne Express show similar numbers. Human assets deployed
Words: 1643 - Pages: 7
Marketing Case #1: Federal Express (FEC) Situational analysis Consumer | Small packages (up to 2 lbs) must be delivered in a reliable and timely manner. Delivery confirmation would help. | Competitor | USPS (Express Mail), Emery (much bigger brand name), smaller airfreight forwarders, REA Air Express, Airlines, *local freight companies (hard to match local relationships) | Company | Courier Paks at flat rate, self-contained delivery/flight system (sustainable), People-oriented culture
Words: 475 - Pages: 2
How does POSLAJU allow Logistics practitioners to send a parcel locally or overseas? This question basically requires us to identify and explain how the parcels are delivered to their specific destinations inside and outside of the country. PosLaju is offering a few types of services to their customers ranging from Next Day Delivery, Same Day Delivery, Time Certain Services, Borneo Economy Express and Putrajaya Express for the domestic market. For the international market, the options provided are
Words: 2186 - Pages: 9
creating a whole new market where previously there was none. Starting off with only fourteen small jets at its disposal, FedEx today has more than 560 aircrafts – making them the largest all-cargo air fleet in the world. The total daily lift capacity of their fleet exceeds 26.5 million pounds. Within 24 hours it travels approximately 500,000 miles. With the 2.5 million miles the FedEx Express couriers log a day; it is equivalent to 100 trips around the earth. A need that already has been identified rarely
Words: 1926 - Pages: 8
company selected FedEx was founded in 1971 and was incorportated in October 2, 1997, is a holding company and was founded by Frederick Wallace Smith, current CEO, president & chairman of FedEx Corporation. It is an express transportation company offering fast delivery services within few business days and serving markets. The company provides a portfolio of transportation, e-commerce and business services under the FedEx Brand. The company also operates in four different
Words: 391 - Pages: 2
