5.0 ALTERNATIVE STRATEGIES OF IONTECH SDN BHD The alternative strategy used by IonTech Sdn Bhd is the intensive strategy. It emphasizes on product development and market development. 5.1 Product Development Firstly, product development. It is where this strategy is use to boost up the company’s sales and profit. There will be an innovation and modification to the existing product which is pen. A normal pen will be transform into a smart pen. This innovation is prior to the demand of
Words: 797 - Pages: 4
mission 1.3.2 Company products and services 1.3.3 Corporate and business strategy 1.3.4 Sales and profit of the company Chapter 2 Business and corporate strategy…………………………. 2.1 IKEA business and corporate strategy 2.2 Micheal Porter’s Five Forces Model 2.3 IKEA as a competitive advantage Chapter 3 Why IKEA failed in USA………………………………….. 3.1 Cause of the failure 3.2 Different management styles in USA 3.3 Different consumer decision process
Words: 3460 - Pages: 14
Understanding the importance of strategic management, the report’s purpose is to exploit supplied information from the case study “Global forces and the European brewing industry” to carry out the external environment analysis which uses PESTEL and Five Forces Models. Basing on the achievements from the industry analysis, a further analysis called strategic groups which based from strengths and weaknesses of four brewing firms is made to categorize each kind of firms. References from books, journal
Words: 2220 - Pages: 9
INTRODUCTION The case is about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics
Words: 2909 - Pages: 12
International Market Entry strategy for AmStar-Europe by José Meester February 2008 - September 2008 Graduation committee: Internal supervisors: - P. Bliek (Chairman) - M. Ehrenhard (Member) External supervisor: - P. Binkhorst (Member) Master Thesis AmStar-Europe José Meester Management summary The topic of the thesis is developing an International Market Entry strategy for AmStar-Europe to enter Europe. AmStar-Europe is a new company with no experience abroad and
Words: 23118 - Pages: 93
Business Strategy 4 External Environment Prof. Dr. Bernd Venohr Berlin, April 2007 © 2007 Prof. Dr. Bernd Venohr Agenda Introduction to Strategy 1 2 3 4 5 6 7 8 9 Course Overview and Strategy Concept Economics of Strategy Shareholder Value External Environment Internal Environment Competitive Positioning Diversification Mergers & Acquisitions Global Strategy Business Strategy Corporate Strategy Strategy Process 10 Organizational Structure and Control 11 Strategic Leadership
Words: 5592 - Pages: 23
A MODEL OF OPTIMAL INTERNATIONAL MARKET EXPANSION THE CASE OF US HOTEL CHAINS EXPANSION INTO CHINA E. Hachemi Aliouche, Ph.D. Associate Professor, Hospitality Management Whittemore School of Business and Economics UNIVERSITY OF NEW HAMPSHIRE, USA and Udo Schlentrich, Ph.D. Associate Professor, Hospitality Management Whittemore School of Business and Economics UNIVERSITY OF NEW HAMPSHIRE, USA ABSTRACT: Departing from the explanatory and descriptive approaches common in many of the academic studies
Words: 6326 - Pages: 26
` BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET | NAME OF LEADER | | REGISTRATION NO. | | UNIT TITLE | Unit 4: Marketing Principles | ASSIGNMENT TITLE | LG Electronics in Vietnam | ASSIGNMENT NO | 1 of 2 (Group Assignment) | NAME OF ASSESSOR | Ms. Doti Chee | SUBMISSION DEADLINE | November 2013 | ------------------------------------------------- ------------------------------------------------- I, __________________________
Words: 6533 - Pages: 27
MKT 310 WK 6 QUIZ 4 CHAPTER 9 & 10 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-6-quiz-4-chapter-9-10/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 6 QUIZ 4 CHAPTER 9 & 10 MKT 310 WK 6 Quiz 4 Chapter 9,10 1) The least flexible element of a retailer's strategy mix is ________. A) merchandise assortment B) human resources C) pricing D) location 2) The first step in choosing a store location is to ________. A) determine whether to locate as an
Words: 2308 - Pages: 10
City University of Seattle Bachelor of Science in Business Administration City University of Seattle Bachelor of Science in Business Administration 10-12-2015 10-12-2015 INDIA’S MARKET AUDIT INDIA’S MARKET AUDIT Carolina Fernandez, Mariana Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado Carolina Fernandez, Mariana Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado Outline Introduction 2 Executive Summary. 2 Environment. 3 SWOT Analysis
Words: 6526 - Pages: 27
