Course Name: Strategic Marketing Course no. EMB620 (Sec-01) Course instructor: Kazi Islam Prepared by- K.M.Yeer Hossain Date: 19th November, 2009 NSU, Dhaka 1. How relevant you found today's guest and discussion topics in relation to our class? Guest lecture is fully relevant to our like class. According to guest statement after analyzing market segments, customer interests, and the purchase process, it's time to create the strategic marketing plan. The
Words: 661 - Pages: 3
B 2010 Professor Kevin Lane Keller STRATEGIC BRAND MANAGEMENT Course Times/Places Class Meetings: Office Hours: Mondays and Tuesdays 8:30 – 10:00 & 10:15 – 11:45 Borelli classroom By appointment: Tuesdays, 12:30 – 2:00 Room: Woodbury 315 (Phone: 646-0393) E-mail: kevin.keller@dartmouth.edu Alison Pearson Room: Tuck 205I (Phone: 646-2515) E-mail: alison.pearson@dartmouth.edu Academic Coordinator: Required Text Kevin Lane Keller, Strategic Brand Management, 3rd edition, Prentice-Hall, 2008
Words: 3237 - Pages: 13
conducting business may be internet, e-mail, online conferencing, video-web conferencing, cell phones, laptops, or any hand held smart device. In the fast paced environment that allows commerce to take place, information systems are key and are the foundation to any company’s success. The internet allows any company or individual to buy, sell, advertise, give and or receive company feedback online. This is allowing companies and or individuals to become more competitive and efficient by rethinking
Words: 1069 - Pages: 5
company. The salesperson representative in the tourism industry performs one or more of the following tasks for their companies such as Prospecting, Targeting, communicating, selling, servicing, information’s gathering, allocating, and maintain strategic partnership. Prospecting is when sales representatives find and cultivate new customers. Targeting is when a sales representative decide how to allocate their scarce time between prospect and customers. Communicating is when a sales representative
Words: 732 - Pages: 3
Writing Intensive First Year Seminar* HCS100 Hum Comm Studies HIS101 World History I* HIS106 World History II* MAT108 Finite Math MAT181 Applied Calculus I ________ General Education elective ISM142 Business Computer Systems* BSN101 Foundations of Bus Admin (2 crs.)* ________ General Education elective or a General Education elective* or ECO113 Principles of Economics (4 crs.) SECOND YEAR Fall Semester (16 or 15 credits) Spring Semester (15 credits) ACC200 Fundamentals
Words: 620 - Pages: 3
Outcomes DBA Course Structure 38 41 OTHER INFORMATION REFERENCES UTM IBS Postgraduate Student Society (PGSS) 42 43 3 ACADEMIC GUIDELINES OVERVIEW / BACKGROUND OF UTM The main campus of Universiti Teknologi Malaysia (UTM) is located in a strategic area of 1,177 hectares in the Iskandar Development Region, Johor.UTM has another campus known as the UTM Kuala Lumpur, Jalan Semarak with an area of 18 hectares. The history of UTM began in 1904 as a Treacher Techical School and was later upgraded
Words: 8304 - Pages: 34
1 Sustaining competitive advantage and core competencies 13 6.2 Strategic alignment 14 7 Marketing objectives 16 8 Marketing strategy 16 9 Implementation 19 9.1 Product 19 9.2 Price 19 9.3 Place 19 9.4 Promotion 19 9.5 People 20 9.6 Processes 20 9.7 Physical evidence 20 10 Milestones and leaderships 20 11 References 23 12 TELESCOPIC OBSERVATIONS Strategic Framework 26 13 SWOT Strategic Framework 30 Executive summary Since Kone Corporation was founded
Words: 6429 - Pages: 26
978-1-55219-599-4 About CGA-CANADA _________________________________________ CGA-Canada today The CGA designation focuses on integrity, ethics, and the highest education requirements. Recognized as the country’s accounting business leaders, CGAs provide strategic counsel, financial leadership, and overall direction to all sectors of the Canadian economy. The Certified General Accountants Association of Canada — CGA-Canada — sets standards, develops education programs, publishes professional materials, advocates
Words: 39811 - Pages: 160
In today’s global market place strategic management planning is more important than ever. Developing a strategic management plan is vital to the future of the organization. First and foremost the strategic plan lays down a solid foundation for growth, defining company goals, direction the company is going in the future, and how it is going to get there. A strategic management plan is just like it sounds, it manages the steps along the path leading into the future making sure company goals are meet
Words: 1227 - Pages: 5
MP A R Munich Personal RePEc Archive Strategic Marketing. A literature review on definitions, concepts and boundaries Jorge Mongay Autonomous University of Barcelona, SBS Swiss Business School 2006 Online at https://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840, posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS, CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS
Words: 11185 - Pages: 45
