Assignment on Nescafe Course: MGT 480 Section: 5 Submitted To: Leo V Dewri Lecturer, Department of Business Administration East West University Submitted By: Date of Submission: 26.08.2013 LETTER OF TRANSMITTAL 25 August, 2013 LeoV Dewri Senior Lecturer Dept, of Business Administration East West University. Dhaka-1212 Subject: Submission of the Nescafe Tram paper Dear Sir, I
Words: 8345 - Pages: 34
Abstract Customer satisfaction analysis evaluates customers’ attitude and perception towards product of a company. Bata Shoe Company, the largest footwear manufacturer and marketer in Bangladesh conducts an assessment of customers’ satisfaction in a regular interval. The purpose of this study is to measure the satisfaction level of the customers of the company. Due to the entrance of new competitors, this assessment program has become an important tool to know the market condition, customers’ attitude
Words: 7560 - Pages: 31
1. Executive Summary Today’s market is very competitive & commercial. In this time a company or a firm mostly emphasize on customers demand. So they tries to serve their best product with best service. As a result, they use different kinds of marketing tools according to customer. Also that, they tries to build up a long-term customer relationship which is considered as a mass weapon of marketing. A perfect business depends mostly on what kind of products they are serving with a perfect price
Words: 6744 - Pages: 27
census of foreign and domestic casual and quick service restaurant brands operating in India. Things Have Changed Over the Past 20 Years It has been nearly 20 years since the first foreign quick service and casual dining restaurant chains and franchises opened in India. The initial opening was met with a mixture of anti-globalization opposition and consumer curiosity regarding how the restaurants would adapt their menus and operations to the Indian market where many consumers are vegetarians or
Words: 3740 - Pages: 15
the most popular beverage on earth and is enjoyed over 773,000,000 times daily. Current situation: The Coca-Cola Company has been a dynamic company, always moving to anticipate and meet the present and future desires of customers and consumers. The world is changing with blinding speed in countless ways: technologically, educationally, culturally and economically. Coca-Cola Company has been able to meet these changes seeing them as new opportunities. Although it has faced many difficulties along
Words: 5422 - Pages: 22
A study on the franchising opportunities and the barriers to it in Pakistan A Proposal Submitted by: Faizan mujtaba malik TP027822 BA (hons).International Business Management In Partial fulfilment of requirements of the programme Bachelors of Arts in International Business Management Asia Pacific University of Technology and Innovation 06-11-2013 Abstract Recently countries over the world have been in a very fast economic development race with the most modern and appropriate
Words: 12302 - Pages: 50
acquisition in 2009 of Perot Systems, it entered the market for IT services. With a unique business model for computer vendor industry named “build-to-order” or direct sales philosophy, Dell expanded its footprints as one of the most successful global company. Using the most advance technologies with the benefit of globalization, Dell built its competitive advantage as a low cost provider of customized product offerings. To capture the advantage of low cost production, in 1994 Dell enthusiastically
Words: 4403 - Pages: 18
1995 amid liberalization of global economies. Currently, its Authorized Capital is Tk.10, 000.00 million and its capital and reserve reached 9,927.16 million as of December 31, 2009. Its vision is to stand out as a premier banking institution in Bangladesh and contribute significantly to the national economy. The Bank, in the meantime, successfully completed 15th year of banking operations, recording significant growth in all the performance indicators. In 2009, the Bank earned an after tax profit
Words: 3722 - Pages: 15
Introduction Commercial Bank of Ceylon Limited commenced its operation in Bangladesh by acquiring the Bangladesh operations of Credit Agricole Indosuez (CAI) in 2003. The high performance of Commercial Bank of Ceylon Limited is a reflection of the qualities and attributes that has been accepted by people advocating good management practices in the corporate sector. The event marked the first ever acquisition of multinational bank by a Sri Lankan bank and is a direct consequence of Commercial Bank
Words: 7585 - Pages: 31
Introduction Commercial Bank of Ceylon Limited commenced its operation in Bangladesh by acquiring the Bangladesh operations of Credit Agricole Indosuez (CAI) in 2003. The high performance of Commercial Bank of Ceylon Limited is a reflection of the qualities and attributes that has been accepted by people advocating good management practices in the corporate sector. The event marked the first ever acquisition of multinational bank by a Sri Lankan bank and is a direct consequence of Commercial Bank
Words: 7612 - Pages: 31
