MASS MEDIA EFFECTS In partial fulfillment of the requirements of Theories of Communication (LAC 701) A paper prepared by Group Four John Fasisi (91817) Kalim Gazal (136615) Moyofade Ipadeola (95580) Nwachukwu Egbunike (147181) Oluwaseun Oti (168137) Seyi Bodunde (168139) Victor Eze (167521) And submitted to: Professor F. A. Adesanoye Department of Communication and Language Arts Faculty of Arts University of Ibadan November 27, 2012 ABSTRACT This literature-driven study
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MODELS OF COMMUNICATION Models: • Aim to present communication as a process. • It is like a map, representing features of a territory. But it cannot be comprehensive. • We need therefore to be selective, knowing why we are using it and what we hope to gain from it. Transmission models - criticism The Shannon and Weaver and Lasswell model are typical of so-called transmission models of communication. These two models also typically underlie many others in the American tradition
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University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: |Questions |Answers | |What is meant by the term media |The term media convergence with regard to technology means that it involves merging of | |convergence with regard to technology, |technology through various different outlets. The most popular
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The media has a lot of control over the socialization process. When one looks at the values of a society and one sees that the media has changed significantly over the past thirty years in terms of sexual content, sexual undertones, and violence. People have become numb to programs and reports that in the past would have created a stir. The media has helped to mold our social mores. When the media presents homosexuality in a more pleasant tone, persons have become more accepting of the stands. Rosie
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COMMUNICATION One Step Flow Theory This theory stated that mass communication media channels, communicate directly to the mass audience without the message being filtered by opinion leaders. The best known model of this theory is the hypodermic needle model. Dating from the 1920s, this theory was the first attempt to explain how mass audiences might react to mass media. It suggests that the information from a text passes into the mass consciousness of the audience unmediated. This theory suggests
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Department of Mass Communication, Fu-jen Catholic University, Taipei, Taiwan Cross-cultural communication scholars have looked at effects of interpersonal communication and both ethnic and host mass media uses on the acculturation behavior of immigrants for a long time. The present study employs an important network analysis concept, the social influence of alters on ego, in the field of cross-cultural communication. Using measures of alters' acculturation, English- and ethnic-language media uses, and
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Mass media reinforces stereotypes and can give people false awareness of what is truly happening in the world. For living conditions that female inmates are experiencing, mass media does not do justice in giving insight. Distance of prisons and correctional facilities from towns is growing. This also makes prisoner isolation more prominent, possibly even leading to depression, and there is less attention from the media who would potentially broadcast these poor
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Customers can readily identify the Buick car, although the name Impact will not be familiar at first. Repeat sales come from satisfied customers who recognize which brands to purchase again and which brands to give up. Branding also helps verbal and mass media promotion. When a consumer consistently prefers one brand then the brand loyalty occurs. There are customers who are brand loyal to the Buick brand name, but brand loyalty to the Impact namment support degree. )What are three reasons that products
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Smartphones: Building profitability and loyalty in the mass-market Industry Briefing In many mature wireless markets, smartphones already account for one in three handsets sold. By the end of 2011 they will have overtaken featurephones. As the wireless industry’s fastest growing category of device, smartphones are opening up many new and exciting revenue-generating opportunities. However, the migration from the prosumer to wider consumer markets is not without its challenges. This paper identifies
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Mass Media Significantly Contributes to the Socialization Process The media has a lot of control over the socialization process. When one looks at the values of a society and one sees that the media has changed significantly over the past thirty years in terms of sexual content, sexual undertones, and violence. People have become numb to programs and reports that in the past would have created a stir. The media has helped to mold our social mores. When the media presents homosexuality in a more
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