* Validity * Parsimony * Openness * Utility * Reform * Key Differences in Early Models of Communication * Hypodermic Needle: Media watchers are directly effected by the media content * Lazarsfeld’s Response: Disaproved the idea * Later Models of Communication * The media does not directly effect the people, it affects others who influence others * Influence leaders: People who care a message * Wilbur Schramm’s
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three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language. This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and
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1.1 BACKGROUND TO THE STUDY The mass media, most especially television have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005, p.74) assigns three functions to the media: i. Surveillance of the Environment (the news function). ii. Correlation of the different parts of the Enviroment (the editorial function). iii. Transmission of the cultural
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Mass media From Wikipedia, the free encyclopedia Jump to: navigation, search The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor
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Mass media From Wikipedia, the free encyclopedia The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites
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the social responsibility theory of media. The Canadian media has regulations such as those stated in the Canadian Press Policy's “Everything that we do must be honest, unbiased and unflinchingly fair. We deal with facts that are demonstrable, supported by sources that are reliable and responsible.” The Canadian press fallows these regulations which leads to the public getting unbiased news from reliable sources. There is circumstances in Canada that make our media not as free and open as it could be
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IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 19, Issue 1, Ver. X (Feb. 2014), PP 01-08 e-ISSN: 2279-0837, p-ISSN: 2279-0845. www.iosrjournals.org Home Video Films and Grassroots’ Relevance in Nigerian Political Process 1 1,2 Alawode, Sunday Olayinka (Ph.D), 2Sunday, Uduakobong AdebolaAdegunwaSchool of Communication, Lagos State University, 21 Olufemi Street, Off Nathan St, Surulere - Lagos Abstract: The Nigerian home video films have been used to address a myriad of existing
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Course Syllabus |Course: CMST 102: |[pic] | |Intro to Mass Communication | | |Instructor: Jason F. Lind | |
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readily identify a Buick product, although the name Impact will not be familiar at first. Repeat sales come from satisfied customers who recognize which brands to purchase again and which brands to avoid. Branding also helps word-of-mouth and mass media promotion. Brand loyalty occurs when a consumer consistently prefers one brand over all others. There are customers who are brand loyal to the Buick brand name, but brand loyalty to the Impact name may take some time. New product sales may be
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meaning 2. Marketing – meaning, Features – Role 3. Marketing Management – Measuring Nature and Objectives 4. Difference between marketing and selling 5. Marketing Functions 6. Marketing Mix – product, price, place and promotion 7. Advertising – meaning, features, merits and limitations. 8. Various media of Advertising and Media selection. 9. Objections to advertising 10. Sales promotion and Trade promotion – meaning and variety of Tools / methods used. 11. Personal selling – measuring features
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