Boston University Study Abroad London International Marketing SMG MK 467 (Elective B) Spring 2013 Instructor Information A. Name Jill Nurse Course Objectives This module aims to develop a critical understanding of the process, aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester you will learn how
Words: 1525 - Pages: 7
COURSE DESCRIPTION Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization. INSTRUCTIONAL MATERIALS Required
Words: 1112 - Pages: 5
Last date of submission: Note : Question No. 1 is of short answer type and is compulsory for all the students. It carries 5 Marks. (Word limits 50-100) Q. 1. Answer all the questions: 1. 2. 3. 4. 5. What do u understand by Economic order quantity (EOQ)? What do u mean by variance analysis? Give four differences between management accounting and financial accounting. What is trend percentage? How cash flow statement is different from Fund flow statement. NOTE: Answer any two questions. Each
Words: 2406 - Pages: 10
includes both general requirements (liberal arts courses) as well as curriculum requirements (business courses). In addition, each student takes elective courses in one of the following four areas of study: General Management, Finance & Banking, Marketing or Travel & Tourism. Program Outcomes 1. Effectively communicate using the language of business 2. Make business decisions using a systematic, evaluative, information-based approach rooted in ethics and social responsibility 3. Demonstrate
Words: 300 - Pages: 2
IGCSE Business Studies Marketing revision notes Neil.elrick@tes.tp.edu.tw Table of Contents Table of Contents ...................................................................................................... 2 Topic: Kinds of Market ............................................................................................... 4 Topic: Role of marketing in business ........................................................................... 6 Topic: Segmentation ........................
Words: 6445 - Pages: 26
Last date of submission: Note : Question No. 1 is of short answer type and is compulsory for all the students. It carries 5 Marks. (Word limits 50-100) Q. 1. Answer all the questions: 1. 2. 3. 4. 5. What do u understand by Economic order quantity (EOQ)? What do u mean by variance analysis? Give four differences between management accounting and financial accounting. What is trend percentage? How cash flow statement is different from Fund flow statement. NOTE: Answer any two questions. Each
Words: 2406 - Pages: 10
The Marketing Challenge Keller Graduate School of Management Author Note This paper was prepared for MM522 Marketing Management, taught by Professor Cullifer Abstract As Vice President of Marketing for Graves Enterprises I need to review two written reports by my Marketing Directors. I have been tasked with the challenge of doubling sales within the consumer and commercial markets within the next
Words: 777 - Pages: 4
MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab
Words: 2574 - Pages: 11
major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. INSTRUCTIONAL MATERIALS Required Resources Kelly, M., McGowen, J., & Williams, C. (2014). BUSN (6th ed.). Mason, OH: South-Western Cengage Learning. (Note: This is a textbook uniquely created for Strayer and
Words: 3599 - Pages: 15
What is Marketing? Fundamentals of Marketing Management Process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Dr. P.V. (Sundar) Balakrishnan Simply put: Marketing is the delivery of customer satisfaction at a profit. Managing World-Class Organizations S #1 Balakrishnan The Marketing Objective Activities in the Marketing Process ... “Satisfy the needs of a group of customers better
Words: 1480 - Pages: 6
