ASSIGNMENTS FOR MARKETING PRINCIPLES Assignment #1 – An Introduction to Marketing Read chapter 1. Be prepared to answer the following questions if called on. 1. What is marketing? 2. What is a market? 3. Define the terms ultimate consumers and organizational buyers. Give examples of each. 4. What is a target market? Why do most organizations focus on satisfying the needs of one or more subgroups of a market rather than the entire market? 5. What are the four controllable
Words: 2337 - Pages: 10
“Work Ethic: Do New Employees Mean New Work Values?” 2010 Journal of Managerial Issues, 22 (1), 10-34 Raymond K. Van Ness, Ph.D. State University of New York at Albany, Kimberly Melinsky, Ph.D. ABD, The College of Saint Rose, Cheryl Buff, Ph.D. Siena College, and Charles F. Seifert, Ph.D. Siena College ABSTRACT This study compares and contrasts the individual dimensions of work ethic of graduating college and university students to those of workforce professionals. The Multidimensional Work Ethic
Words: 9036 - Pages: 37
reflections of the events occurring in the world around them. While agreement on a definition may be lacking, through a combination of thoughts and ideas, educators can agree on certain aspects of each generation. A generation can influence styles and trends in business, while learning from the mistakes and successes of the previous generations. There have been numerous studies on Generation Y and the impact that they may have in the business world, yet the thoughts and experiences of this generation as they
Words: 6795 - Pages: 28
CURRICULUM VITAE [pic] [pic] P.O. BOX 62000 - 00200, NAIROBI KENYA e-mail: wguyo@jkuat.ac.ke PHONE: +254-722-593525 warioguyo@gmail.com PERSONAL INFORMATION Sex: Male Date of birth: 11th.May.1975 Nationality: Kenyan ID No. 12754448 Marital Status: Married Religion: Muslim CAREER OBJECTIVE To work in a challenging and dynamic position in an area of Professional Human Resources training, development
Words: 2494 - Pages: 10
comparing life today with the one s/he grew up in? The changes that took place between his/her lifetime and ours represent subtle cultural shifts in values, the things we use, and the way we use language. What causes cultural change? Outside influences, through a process known as cultural diffusion, may stimulate cultural change. An example of this is commercial or cross-cultural contacts like the Silk Road, which brought silk to the West and Buddhism into China. Inventions and technological developments
Words: 1935 - Pages: 8
The influence of social networking sites on high school students' social and academic development Dissertation Author: June Ahn Abstract: This dissertation examines the effects of social network sites on youth social and academic development. First, I provide a critical analysis of the extant research literature surrounding social network sites and youth. I merge scholarly thought in the areas of Internet studies, digital divides, social capital theory, psychological well-being, identity development
Words: 4976 - Pages: 20
The new hires will comprise multi-generations with distinct values, ideas, behaviors, and methods of communication. The organizational implementation of continuous improvement initiatives necessitate team building and clear exchange of ideas. Generational differences can impact change management, building teams and collaboration, recruiting, and communication. Misunderstandings can create conflict as
Words: 2813 - Pages: 12
of the HR team even more critical to the success of businesses today. Workplace Flexibility as a Competitive Advantage As the business world becomes more diverse and global in nature, the necessity for workplace flexibility also grows. The generational diversity that exists today, as well as the shifting dynamics of industry in the United States, presents a greater importance on work-life balance forcing employers to develop strategies that align flexibility in work environments to human resource
Words: 2817 - Pages: 12
4 Mode of delivery 4 Workload requirements 4 Unit relationships 4 Prerequisites 4 Prohibitions 4 Co-requisites 4 Chief Examiner 4 Unit Coordinator(s) 5 Tutor(s) 5 Academic overview 5 Learning outcomes 5 Teaching approach 5 Unit schedule Assessment summary 7 8 Second marking 8 Return of final marks 8 Exam viewing 8 Assessment criteria 9 Assessment requirements 9 Hurdle requirements 9
Words: 7977 - Pages: 32
CHANGE MANAGEMENT – RESISTANCE TO THE CHANGE Tanasoaica Laura-Georgeta Romanian-American University, Faculty of European Economic Studies, Address: EXPOZITIEI BD, No.1B, Sector 1, Bucharest , lauratanasoaica@yahoo.com, Telephone no: 0744.936.182 Changing the way employers operate is hard, but all signs indicate that innovation and transformation are here to stay. Success in the workplace of the future will heavily depend on the ability to anticipate change, understand its impact and apply practical
Words: 1995 - Pages: 8
