Case Analysis: Geox and the Footwear Industry 4410B – Strategic Management – Professor Deane April 30, 2011 Jacob Clelland 250 422 823 EXECUTIVE SUMMARY The Geox group is an Italian footwear company has made its mark through technology innovation in fabrics and materials. It has been operating since the 1990s and became public in 2004. Geox focuses on providing its costomers with high comfort through technological innovation. They focus heavily on research and development in order to
Words: 2185 - Pages: 9
