Getting an Inside Look: Given Imaging’s Camera Pill Gavriel Iddan was an electro optical engineer and was working on developing the technology behind the “eye” of a guided missile. After his talks with Dr. Scapa, he conceptualized the concept of a tiny camera to view the small intestine. The device would be propelled by the peristaltic motion of the intestine. The development of promising new CMOS technology was going to help with the problem of low battery life. In 1994 the idea was presented to
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Getting an Inside Look: Given Imaging’s Camera Pill The factors which makes Iddan, an engineer with no medical background, to pioneer the development of wireless endoscopy are he as an electo-optical engineer and was working on developing the “eye” of guided missile to its target. His friend at boston gave him information about technology used for viewing the interior lining of the digestive system which had lots of limitations, specially with viewing the small intestine. This small intestine
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