1. How is the Gillette Series being positioned with respect to (a) competitors, (b) the target market, (c) the product class, (d) price and quality? What other positioning possibilities are there? a.Premium to competition b. The Best a Man can Get" - not the most convenient or cheap at all, but the most value added products, building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other
Words: 329 - Pages: 2
Gillette Personal Care Division: Marketing Planning and Control A Case Study Introduction: Gillette was founded in 1901 by King C. Gillette. It was a leading International Manufacturer of consumer products ranging from Electric razor to ballpoint pens. Gillette has three divisions: 1. Safety Razors (Blades and Razors) 2. Paper mate Division (Writing Instruments) 3. Personal Care Division-PCD. (Hair Care , Skin care, Deodorants/ Anti-perspirants) The Brands of Gillette
Words: 1109 - Pages: 5
BIC UNDERWEAR: Brand Extension Gone Wrong February 28, 2015 EXECUTIVE SUMMARY: Brand expansion is an excellent way for a company to position itself in different markets. When done correctly, brand expansion can strengthen a brand and provide great financial growth for an organization. When a company already has a recognizable brand, it can make entering a new market a much more pleasant experience, if the new product clearly aligns with the other products of that brand. In this paper
Words: 1612 - Pages: 7
List of Procter & Gamble brands 1: Head & Shoulders shampoo 2: Pantene hair care product 3: Herbal Essences Hair care 4: Gillette Fusion cartridge and razor 5: Flash Household Cleaning 6: Swiffer cleaning product 7: Safeguard anti-bacterial soap and liquid anti-bacterial hand soap 8: Ivory soap BCG MATRIX OF PROCTER AND GAMBLE BRANDS 1: Head & Shoulders shampoo (star) Reason: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter
Words: 683 - Pages: 3
Discussion Questions for Gillette Case (Final Project) Adv. Topics in Int. Biz 1. What were the possible synergies and forces propelling the merger between P&G and Gillette – as well as the history of other takeover attempts for Gillette? 2. In light of Gillette’s large increase in value during James Kilt’s tenure, was his compensation reasonable? Was his pay package in the best interest of shareholders? 3. Evaluate the P&G offer. Make a list of the positive and negative
Words: 262 - Pages: 2
a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and serves over 650 million consumers. P&G operates under three entities in India : “Procter & Gamble Hygiene and Health Care Limited”, ‘Gillette India Limited’, and ‘Procter & Gamble Home Products’. These three entities have a direct reach of 1.3 million outlets across India. invested in the country via its five plants and over nine contract manufacturing sites. creates 26,000 jobs directly
Words: 2720 - Pages: 11
bn Bath and Shower US$37 bn Baby Care US$13.6 bn Hair Care US$73.7 bn Small Appliances Jewellery 1,724,022 Men’s Grooming US$32.7 bn Procter & Gamble is the global leader in beauty and personal care. Its key brands here include Olay, Gillette and Pantene. The company has however underperformed some of its rivals including Unilever and L’Oréal, which have made significant gains in the Chinese market to Procter & Gamble’s detriment. Procter & Gamble may suffer from being too mid range for
Words: 6397 - Pages: 26
Laporan 18 Juni 2014 MICHAEL E. PORTER’S GENERIC STRATEGIES Oleh: Aileen Gitta Wijaya / 0131111005 Angky Rinaldi / 0131111140 Fransisca Natania / 0131111279 Oviani Natalia / 0131111132 Syamsul Bakhri Salam / 0131111177 William Prasetya Tanuwijaya/ 0131111016 ECONOMICS OF STRATEGY S1 BISNIS PRASETIYA MULYA BUSINESS SCHOOL 2011 Pada tugas akhir kali ini, kami mengambil pembahasan teori chapter 9 yang berjudul Strategic Positioning for Competitive Advantage dan fokus kepada analisa teori
Words: 2872 - Pages: 12
1.)In some ways Gillette has become a victim to its own success. Simply because, when they were being innovative, they overshadowed their existing inventions. Meaning although the new inventions were increasing in sell, it sometimes took away from the sales of its previous inventions. The new products should bring something new to the table but not make what was already created seem unneeded. Then constantly buying out other companies that eventually proved to be unsuccessful also illustrated not
Words: 674 - Pages: 3
Gillette Indonesia: Objectives and Plan for Rapid Growth for 1996 An assessment of the Indonesian growth potential suggests a growth rate of about 25%, for the shaving products market for 1996. With adjustments to the Go-To-Market strategy, the plan for Gillette Indonesia sets an objective of 31% increase in units of blades sold. A review of the surrounding conditions of the market and the actual situation will be presented, followed by a brief description of the overall market potential analysis
Words: 2026 - Pages: 9
