Explain social responsibility and ethics as they pertain to marketing Describe marketing in New Zealand with respect to the Pacific Basin and global perspective Analyse marketing problems associated with marketing decisions and present coherent solutions to such problems Organise and explain processes involved in the preparation of marketing strategies and plans Trimester Dates Teaching Period: Monday 29th February – Friday 3rd June Study Period: Monday 6th June – Thursday 9th June Examination
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written in China 2,500 years ago, the political strategy of Niccolò Machiavelli's The Prince, written in 1513, or Carl von Clausewitz's On War, published in 1832, are all still very popular, referenced, and highly regarded and followed. Strategy defined by these writers entailed from Political, game, war or social genre. For this assignment, we deal with business strategy or strategic management in today’s environment in the management world. Strategy could be simply defined as a plan of action to
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| | |FORM AB1: BTEC ASSIGNMENT BRIEF | | |QCF ASSIGNMENT FRONT SHEET | | |Qualification
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insights into how profitable brand strategies can be created. It addresses three important questions. How do you build brand equity? How can brand equity be measured? How do you capitalize on brand equity to expand your business? Its basic objectives are to (1) provide an understanding of the important issues in planning and evaluating brand strategies, and (2) provide the appropriate concepts and techniques to improve the long-term profitability of brand strategies. The course consists of lectures
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Balancing Global and Local Strategic Contexts: Expatriate Knowledge Transfer, Applications and Learning within a Transnational Organization J. Barry Hocking Michelle Brown Anne-Wil Harzing Version January 2007 Accepted for Human Resource Management Copyright © 2003-2007 Barry Hocking, Michelle Brown and Anne-Wil Harzing. All rights reserved. Dr. Anne-Wil Harzing University of Melbourne Department of Management Faculty of Economics & Commerce Parkville Campus Melbourne, VIC 3010 Australia
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TECHNOLOGICAL LECTURE OUTLINE General Outline Opening Profile: India Becoming a Crucial Cog in the Machine at I.B.M. The Global Business Environment Management in Focus: A Small Company, A Global Approach Regional Trading Blocks Comparative Management in Focus: Opening Economy Revitalizes India Information Technology The Globalization of Human Capital The Global Manager’s Role The Political and Economic Environment The Legal Environment The Technological Environment Chapter Discussion
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growth in the past two decades. As the industry matures, it faces new challenges for sustained development and growth. Critical issues include consolidation and brand development by the emergence of large management contract companies, globalization strategy by international hotel companies, and hotel financial performance. The consolidation trend began in the 1990s and it has now gathered great momentum in Kava with the establishment of several large professional management companies. The growth of
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Summary Managing People in a Global Context Book: Managing across cultures by Schneider & Barsoux, second edition Chapter 1: The undertow of culture Converging cultures? Before the impact of culture can be assessed, two convergence myths have to be challenged: 1. The world is getting smaller… • On the surface, we appear to be converging: television, books, movies, internet, eating habits etc. • However, it seems that the pressure for convergence or integration may in fact create an equal, if
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business.div@aust.edu.lb ________________________________________________________________________ Course Objectives To study the role that international trade and investment, currency movements, derivative Instruments, hedging strategies, international financial markets, and international agreements and institutions play in the management of multinational corporations. Learning Outcomes By the end of the semester, and based on class participation, the student will be able to:
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Effective Communication Commitment to Continuous Learning Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Engaged and Ethical Local and Global citizens Capable of Professional and Personal Judgement and Initiative 4 5 5 5 6 6 7 7 8 8 Assessment Tasks Class Test 1 Class Test 2 Group assignment Final Examination 10 10 10 10 11 Unit Schedule Delivery and Resources Policies and Procedures Academic Honesty Grades Grading Appeals and Final Examination Script
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