Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in-law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks“, after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshop’s name, and also because it suggested luck and prosperity. Little did the founders know that this “Once Upon a Time” would flourish
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1. Executive Summary 1.1 Major Findings Goldilocks Bakeshop, Inc. operates and franchises bakery stores in the Philippines and internationally. It was founded in 1966 and is based in Mandaluyong City, the Philippines. Today, Goldilocks has become a global brand, expanding to over a total of 250 stores in the Philippines and overseas; and hiring thousands of local employees. The opening day total sales of P574 back in 1966 have multiplied thousands of times over reaching system-wide sales of
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Filipinos consider Goldilocks not only a brand, but also a Filipino Institution. In fact its popular tagline, "How thoughtful, how Goldilocks" has evolved over the years into "How thoughtful, how Pinoy (colloquial for 'Filipino')", and later to "Ang sarap magmahal ng Pinoy!” embracing a culture and tradition that goes beyond the name. Now, on its 47th year, Goldilocks further highlights its position as the leading bakeshop brand in the Philippines with its new tagline, "You're the 1, Goldilocks!” Goldilocks
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I. Case Background Goldilocks Bakeshop Inc. was founded by two sisters, Milagros and Clarita and their sister-in-law Doris. Then they decided to open a small bakeshop along Pasong Tamo Street in Makati. Their other sister, Maria Flor, suggested that they name the enterprise "Goldilocks", after the character in a fairy tale “Goldilocks and the Three Bears”. It was intended to make it easier for children and their mothers to remember the bakeshop's name, and also because it suggested luck and prosperity
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Chapter IV………………………………………………………………………………………. N. Market Share…………………………………………………………………………….. EXECUTIVE SUMMARY Goldilocks Bakeshop is a bakeshopchain based in the Philippines, which produces and distributes Philippine cakesand pastries. The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears. In 1976, Goldilocks of Southern California opened its doors for the first time in North America. This was followed in the early eighties with store
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Goldilocks: From family fairy tale to global phenomenon When Filipinos think of Goldilocks, a curious blonde girl and her three bear companions are not usually what come to mind. For Filipino families around the world, Goldilocks is more than a character in a fairy tale, but is a delectable and cultural fact of life. The most famous and largest bakeshop/restaurant based in the Philippines is expanding beyond the book to better serve its loyal and growing customers. For nearly 50 years, Goldilocks has
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2009 - Red Ribbon Bakeshop is considered as one of the Philippine's finest bakeshops across the world. With the help of JFC (Jollibee Food Corporation), Red Ribbon across the world. But other than Red Ribbon, there is another bakery in which served the Filipino people even before Red Ribbon Bakeshop opened its doors. This bakery is the Goldilocks Bakery. According to several professionals and critics, Goldilocks Bakery has been considered as the top bakery in the bakeshop industry in the Philippineswhich
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1 APPLYING FOR: ( ) BAKESHOP ( ) FULL STORE ( ) OTHERS GOLDILOCKS BAKESHOP, INC. FRANCHISE APPLICATION FORM MOST RECENT 1 ½” X 1 ½” COLOR PHOTO PERSONAL INFORMATION In order for Goldilocks to commence processing your franchise application, you must complete the following questionnaire in its entirety and have each investor/partner fill out separate application Name (in full) (Surname) Residential Address (in full) (First Name) (Middle Name) Years of stay__________ Age Do you ( ) own
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created by the exposé. Some of these industries have been active in their own environmental programs and/or have partnered with SPM and government agencies in various river rehabilitation projects. Among the recipients of this award was Goldilocks Bakeshop. One of their plants in Sta.Mesa has discharged significant amounts of waste materials in the river due to the unfinished water waste treatment facility. “Being identified as a
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1 / 18 I. Background Information / Additional Perspectives It was on April 22, 1998; during the Global Earth Day Celebration that Goldilocks Bakeshop became a recipient of an award that is not something to be proud of. Goldilocks received the Lason Award from the Sagip Pasig Movement (SPM) and was cited as one of the top six polluters of the Pasig River. It was its bread plant in Sta. Mesa, Manila that discharged a heavy load of water waste due to their unfinished waste water treatment facility
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