Case Study: “Google in China” University of Phoenix-MGT/448 November 28, 2011 Case Study: “Google in China” This case study will review and address Google’s entry into China. The following topics will be addressed: legal, cultural, and ethical challenges experienced by Google. This case study will also examine the role of China’s government in Google’s decision to operate globally in China as well as the strategic and operational challenges faced by the management team of Goggle with their
Words: 751 - Pages: 4
Google in China Google was founded by two Stanford University graduate students in 1998. These students had a vision of creating a search engine on the web, which will organize the world’s information and make it universally accessible. Google became very popular between internet users, since it provided search results in order of calculated relevance rather than in order of advertising payments and did not allowed pop-up ads. Yahoo! became partners with Google on 2000, which helped the company
Words: 1091 - Pages: 5
Brand -Google in China By Qu Chen 0544631 RELS 2250 Business Ethics November 4thc, 2014 Introduction As we all know, Google is the world’s most demanding search engine, which is one of the largest information technology companies that based their production and processes through the use of internet. Now, Google is not just a search engine anymore, it also offers online productivity software including Gmail, a cloud storage service, such as Google Drive, an Google Docs and a social
Words: 1548 - Pages: 7
Re: Google in China Background In 1998 Google was founded by Larry Page and Sergey Brin, two Stanford University graduates that developed a search-engine technology to find and organize information on the Web; their mission: “to organize the world’s information and make it universally accessible and useful”, this meant that they wanted to provide easy access to as much information as possible, to the greatest number of people without censoring. Two years later, in 2000, Google.com offered
Words: 1129 - Pages: 5
Google in China Overview When Google was being created, the designers had one main goal for the company. They wanted to find the best way to organize the entire world’s information in a way to make it easily accessible and useful. Google’s mantra has been “don’t be evil” since day one and continues to be at the core of their company’s business ethics. In 2000, Google decided to begin a Chinese language site for the people of China but based the operations in the United States. Chinese officials
Words: 755 - Pages: 4
company Google faced with a big problem in China, related with government’s censorship over internet. On the other side Google’s China competitor Baidu.com was behind the scene as they intended to grab the market share, which hold by the Google.com. The purpose of this case is to analyze and understand how such a multi-national company went wrong unable to understand the culture in a country. The analysis highlights the effect that Google had to incur during 2002-2010 period of time in China. Consequences
Words: 762 - Pages: 4
China, Multinational Corporations, and Internet Privacy Issues: An Incoherent Landscape Lysette Kent China, Multinational Corporations, and Internet Privacy Issues, Lysette Kent 49 Abstract In the mid 2000s, staff at the Chinese division of Yahoo! sent information on one of its users, Shi Tao, to the Chinese government. The journalist had been critical of the Chinese government, and, based on the information sent to the government, Shi Tao was sentenced to ten years in prison. In 2010
Words: 8823 - Pages: 36
International Business Google in China 1) What philosophical principles did Google’s managers adopt when deciding that the benefits of operating in China outweighed the costs? a. Google’s managers decided to adopt the utilitarian approach. With this business ethic, “it focuses attention on the need to weigh carefully all of the social benefits and costs of a business action and to pursue only those actions where the benefits outweigh the costs” (Hill, 2011, p.139). Google realized that the
Words: 542 - Pages: 3
S. based Google had started to focus more on its global strategy while growing domestically. The majority of searches were international, yet revenue was just 34% of $3.2 billion in 2004. What is the source of the information? Google faced and stil facing growing competition from Microsoft, Yahoo!, and “meta” search technology that combined the search results from other search engines such as Dogpile or Mamma. As their part of globalization process,at first,the strategy of Google was to maintain
Words: 784 - Pages: 4
Not Delete) 3/18/2013 9:19 PM 434 CARDOZO ARTS & ENTERTAINMENT [Vol. 31:405 successful dealing with local filtering regulations in other countries, it failed to understand the differences between the Chinese market and others; in China, the primary master that Google needs to please is the government, not consumers—a formula that is the opposite of standard scenarios in many other countries. A more serious issue for Internet scholarship is how the Chinese government is shaping the Internet according
Words: 257 - Pages: 2
