Assignment (30%) Content 1.0 Introduction 2 1.1. Background to organization ………………………………………………2 1.1(a) Products ……………………………………………………………..2 1.1(b) Finances ……………………………………………………………..2 1.1(c) Organizational Structure …………………………………………...2 2.0 SWOT analysis ……………………………………………….…………….3 3.0 External Analysis (General Environment) 4 3.1 Demographic Trends 4 3.2 Economic Conditions 4 3.3 Political/Legal Forces 4 3.4 Socio-cultural Conditions 5 3.5 Technological Changes 5 4.0 External Analysis
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Google Abstract Google was started by Sergey Brin and Larry Page with a mission to organize the world's information and make it universally accessible and useful. The company with its innovative thinking, minimal competition and it’s brilliant, highly educated founders have built one of the most successful human endeavors in history. In 2001, Eric Schmidt became the Chief executive officer. He added maturity and organization skills to the creative dreams of the founders and since it went public
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new products into the market with innovates ideas and upgrading it self according to the current market needs with a break through in getting any information on WWW (World Wide Web), Smart Phones and placing it self in various market segemets helped Google to be a Strategic Marketing Planner and to be the among the top most businesses in the dot com industry. Planning Process: There are various formulations of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965). Like (a) the
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Industry Analysis 6 3.1 Market Value 6 3.2 SWOT Analysis for the Technology Sector 7 4. Non-Financial Analysis 8 4.1 Google Inc. 8 4.1.1 Company Profile 8 4.1.2 Strategic Target 8 4.1.3 SWOT Analysis 9 4.1.4 Others 10 4.2 Microsoft Corp. 11 4.2.1 Company Profile 11 4.2.2 Strategic Target 12 4.2.3 SWOT Analysis 13 4.2.4 Others 13 4.3 Amazon.com 14 4.3.1 Company Profile 14 4.3.2 Strategic Target 14 4.3.3 SWOT Analysis 15 4.3.4 Others 15 5. Financial
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Keenan Oatway MacEwan University November 27, 2013. Marketing 414 CU01 Instructor: Jeff Ryan TABLE OF CONTENTS Executive Summary 3 Situation Analysis 3 Environmental factors 3 Legal 3 Technological 4 Market Related 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 E-Marketing Strategic Planning 8 Segmentation 8 Targeting 8 Differentiation 8 Positioning 8 Objectives 9 E-Marketing Strategies 10 Offer 10
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development and launching of GOOGLE search engine made a huge impact in every individual and to the community on all aspects of life. It was created to organise the world’s information and to make it universally and useful. Its goal is also to preserve history and making it available to everyone. Internet entrepreneur and computer scientist Larry Page teamed up with grad school buddy Sergey Brin to launch this search engine in 1998. Larry Page is the current CEO of Google and leading one of the most
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Executive Summary Tabby International is a startup planning to launch a budget category tablet in the market. By 2017 there is a projected growth of over 78% in the worldwide tablet market (Columbus, 2013). USA is expected to remain the market leader in terms of consumers and Asia, especially China (43% growth by 2017), is expected to be the growth market (Croker, 2014). There is over 50% difference between urban and rural expenditure in China (“China Household Finance Survey”, 2013). With an average
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INFORMATION |Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | |Google is one of the leading internet technology and | |1994-2009 |USA, Worldwide |Larry Page and Sergey Brin – founders|advertising companies in the world. The company generates 97% | | |
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Strategic Analysis Google (GOOG) Presented By Josh Schumacher Charity Thomas Frieder Mack Jennifer Bell “To organize the world’s information, and make it universally accessible and useful.” 1998 2000 September, Google opened its door in Menlo Park, CA. Google officially became the world's largest search engine with its introduction of a billion-page index June 26, Google and Yahoo! announced a partnership that solidified the company's reputation — not just as a provider of great
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OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73
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