Kudler Fine Foods Passionate about gourmet cooking and frustrated at having to travel all over town to gather the ingredients for one simple meal, Kathy Kudler decided to open her own gourmet food shop. Her vision was to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success. Kathy's vision
Words: 1413 - Pages: 6
Kudler Fine Foods: Strategy Discriminating palates demand the best, and Kudler Fine Foods is there to provide that for them. Kathy Kudler's vision of a one stop shop for everything gourmet, from locally grown organic produce to top-of-the-line cooking utensils has been resounding success. In just a few years she has expanded her business to three stores with future plans to add additional locations. The strategy for improving her business will now hinge on building customer loyalty. Kudler will
Words: 1417 - Pages: 6
Situation Analysis Sigmund's Gourmet Pasta is close to entering their second year of operation. The restaurant has been well received, and marketing is now critical to its continued success and future profitability. The store offers an extensive offering of gourmet pastas. The basic market need is to offer individuals, families, and take out customers fresh, creative, attractive, pasta dishes, salads and desserts. Sigmund's uses homemade pasta, fresh vegetables, and premium meats and cheeses
Words: 456 - Pages: 2
“Consider the Lobster”, by David Foster Wallace, is an informative review for Gourmet Magazine. The article is focused on the Maine Lobster Festival, where people from all over the country come to enjoy this fun-filled festival with thousands of pounds of lobster. However, Wallace describes the reality of this festival: long lines, noisy families, and foul smells. He also goes into immense detail about the preparation, taste, and anatomy of lobsters. As a well-known writer, Wallace tries to encourage
Words: 656 - Pages: 3
activity-based costing than from the traditional approach. 4. What is the result of substituting computerized equipment for direct labor? Less direct labor and more manufacturing overhead. 5. Java Gourmet Coffee reports the following data for April 2010 where 200,000 pounds of roasted gourmet coffee beans were actually produced (note: standard costs do not allow for any wastage), Actual: Direct Materials: Quantity of coffee beans: 210,000 pounds Cost per pound: $0.55 per pound
Words: 976 - Pages: 4
convey a wide mixture of wine and gourmet food. Kudler Fine Foods is a gourmet market, placed in the San Diego metropolitan area with three areas to serve their clients. They have the best domestic and imported products and materials at each area and demonstrated from late studies that they have enhanced and kept on exceeding all desires in client fulfillment. The organization is focused on providing its clients with the finest selection of the very best gourmet meals and wines so that their vision
Words: 1444 - Pages: 6
Kudler Fine Foods – Marketing Research LaToya Grant MKT 421 Bryan Rice January 26, 2012 Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler Fine Foods is an upscale store with three locations in the San Diego area, each in high-end shopping centers
Words: 1347 - Pages: 6
Study Margin of Error ± 1.87% Consumption by Type • However, consumption patterns shifting toward GCB Past-Week Consumption (%) 2014 2013 2012 73 75 73 » Traditional - Not Gourmet 47 48 46 » Gourmet Coffee Beverages (GCB) 50 47 44 › Traditional Gourmet 27 26 26 › Espresso-Based Beverages 39 33 31 Frequency Total Coffee Consumption by Type/Age • GCB Consumption also trending younger & increasing Past-Week
Words: 650 - Pages: 3
in 1992 (Kerin & Peterson, 2007). Gourmet coffee is a growing trend throughout the world. Keurig Incorporated was founded on the inspiration that coffee lovers should be able to brew and enjoy once perfect cup of coffee at a time (Kerin & Peterson). Excellence had been the guiding principle behind the development of its products and services. With gourmet coffee houses popping up in many areas, consumers were spending at least $1.50 more for one cup of gourmet coffee. Keurig’s launch of the
Words: 2107 - Pages: 9
There is no purchasing department in any of the stores although standard purchasing procedures are in place. Each of the three department managers in each store determines requirements for the items their department sells and places purchase orders directly with suppliers using a purchase order form that is standard between the three stores. It is the responsibility of the Department Managers to obtain the best price, quality, and delivery possible. They also receive and verify all orders in terms
Words: 949 - Pages: 4
