BA 380 Case #9 APPLE INC. IN 2011: CAN IT PROSPER WITHOUT STEVE JOBS? INTRODUCTION It is not a secret that for 2009-2011 the United States had had poor economic conditions and it was barely possible to succeed for any businesses under these circumstances in the market. However, Apple Inc. had dared to celebrate its record quarterly revenues for 2011 that its stock price boomed to a level where Apple Inc. became the most valuable and demanded company by market capitalization worldwide. The
Words: 4065 - Pages: 17
Assignment2 Apple Computer, Inc.; Maintaining the Music Business While Introducing iPhone and Apple TV Roxanna Farris Professor: Shereen Turner Business Administration Capstone October 29, 2011 Apple Computer, Inc.; Maintaining the Music Business While Introducing iPhone and Apple TV 1. Describe key strategic challenges facing Apple Computer. The key strategic challenges will be focus around the company’s commitment to gain a competitive edge. Apple was not satisfied with the Apple’s
Words: 315 - Pages: 2
Marketing Mix for Apple Computers. We have researched the this company and will describe the way they approach the marketing of their product. Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities . Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a
Words: 1722 - Pages: 7
electronics in the family garage , how to take apart and rebuild electronics such as radio and television. As a result he became interested in and developed a hobby of technical tinkering. In the late 1973 Jobs took a job as technician in Atari Inc.( a video game and home computer company).Steve Wozniak ( introduced by a neighbor of Jobs) designed a low-cost digital “blue box” which Jobs decided to sell . The sales of the illegal “blue box” which went well planted the seed in Jobs’s mind that
Words: 2189 - Pages: 9
rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple.. Introduction of the Organization Apple Inc. is well known for producing stylish, trendy, technologically advanced, and innovative products which are simple in nature and easy to use. Based in California, America, Apple is a brand introduced by Steve Wozniak, Steve Jobs, and Ronald Wayne on 1st
Words: 471 - Pages: 2
Introduction Apple Inc. designs and manufactures computer hardware, software and other consumer electronics. The company’s most popular products include the Macintosh Computer, the Mac OS X, iTunes, iPod, the iPhone and the recently popular iPad. The company currently owns 284 retail locations in 10 different countries. April 1st, 1976 by Steve Jobs, Steve Wozniak first established Apple Inc. with the creation of the Apple 1, the first computer system with an encased circuit board. On June 5th
Words: 2586 - Pages: 11
Marketing Plan of the Ipad 3 Apple Inc. Table of Contents 1. Executive Summary Apple Inc., founded in 1977 as Apple Computer Inc. with the introduction of the Apple II microcomputer, 14 is the undisputed leader of personal technology devices and supporting applications. They have continually been the frontrunner of groundbreaking technology. 5 Apple Inc. consistently markets and produces new products. They have been the engineers of many state-of-the-art devices and applications because they
Words: 2001 - Pages: 9
Purpose The purpose of this report is to present a relevant Discussion Forum and Blog to Apple Computer, Inc. Apple Computer, Inc is the one of main manufacturer of a line of personal computers under the Apple Macintosh brand name, peripherals, and computer software. Two interest groups that focus on services of Apple Company are introduced in this report. The first one is a Discussion Forum named ¡°AppleInsider-Forum¡±. This is a web page concerning all the products of Apple
Words: 1068 - Pages: 5
devices that are trendy all around the globe (unknown, n.d.). In 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne started Apple. The corporation paid attention to what the market had to offer on personal computing with an easy interface and powerful graphics. As a result with the beginning of spreadsheets and then desktop publishing, the Apple Computer slowly began to create an influential forte in the computer market. The Apple computer was forcefully marketed to schools across the U.S. and rapidly
Words: 894 - Pages: 4
COMPANY OVERVIEW Owner(s): bill Bowerman and Phil Knight Company Name: Nike. Inc Product Name: Athletic footwear and apparel, sport equipments and other athletic and recreational products Location: Washington County, Oregon, United States (Near Beaverton, Oregon) History (yrs.): SECTION 1: EXECUTIVE SUMMARY is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories
Words: 631 - Pages: 3
