A study on Different Media Planning strategies at Selected Organizations In the partial fulfilment of Post Graduate Diploma in Management By: Bhargav Radia (P1139) Under the guidance of: Dr RAJESH ASRANI External Guide: Mrs Upasana Miterani Mrs Nikita Panchal N.R. INSTITUTE OF BUSINESS MANAGEMENT AHMEDABAD (2011-2013) DECLARATION
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Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico
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The urban in fragile, uncertain, neoliberal times: towards new geographies of social justice? R. ALAN WALKS Department of Geography, University of Toronto Mississauga, Mississauga, Ontario, Cananda L5L 1C6 (e-mail: alan.walks@utoronto.ca) Canadian cities are at a crossroads. The neoliberalization of governance at multiple scales, inadequate re-investment in urban infrastructure, increasing reliance on continental and international trade, and the restructuring of the space economy have combined
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me-Commerce: An Infrastructure for Personal Predictive Mobile Commerce Andreas Komninos, Peter Barrie, Julian Newman, Stuart Landsburgh Department of Computer Science Glasgow Caledonian University Glasgow, UK [ako2, pba4, jne,slands10]@gcal.ac.uk Abstract Given mobile phone penetration statistics and current mobile phone technical specifications, it is apparent that in developed countries, the majority of citizens carry not just mobile phones, but true mobile computing devices. These devices
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Market and Retailer 15 4.2 Social media 18 4.3 Social Media Tool and Music Retailer 21 5. Research Gap and Significance 25 6. Research Aims 25 7. Research Methodology 27 7.1 Research Source: Secondary data 27 7.2 Research Method: Case study 28 7.3 Research Steps 29 8. Research Analysis and Findings 31 8.1 Research Analysis 31 8.1.1 Audience Insight 32 8.1.2 Direct, Simple and Convenient Design 37 8.1.3 Insider Strengthening 39 8.2 Research Findings
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commerce (EC) 1 1 3 Differences between electronic commerce and traditional commerce 5 New ways of doing business with electronic commerce History of electronic commerce (EC) Planning an e-commerce project Legal, ethical and international issues Case study guidelines 6 8 10 10 11 Module 2 Business decision-making and planning for electronic commerce 17 Objectives Planning an e-commerce project Economic models Competitive advantage and electronic marketplaces Transaction cost economics 17 18
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CONCEPT OF INFORMATION AND COMMUNICATION TECHNOLOGY In the era of digital economy or the so-called information age, the words information and communication technology have become a byword or a common terminology. This is particularly true among users and enthusiasts where computers and telecommunication systems are part of the provisions of the workplace. The term information and communication technology refers to a collective and generic term that covers the broad range of systems, devices
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•Have the bank or credit union transfer funds each month from your checking account to your mutual fund account. •Have your government social security benefits check or your tax refund deposited directly into your checking account. •Buy groceries, gasoline and other purchases at the point-of-sale, using a check card rather than cash, credit or a personal check. •Use a smart card with a prepaid amount of money embedded in it for use instead of cash at a pay phone, expressway road toll, or
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•Have the bank or credit union transfer funds each month from your checking account to your mutual fund account. •Have your government social security benefits check or your tax refund deposited directly into your checking account. •Buy groceries, gasoline and other purchases at the point-of-sale, using a check card rather than cash, credit or a personal check. •Use a smart card with a prepaid amount of money embedded in it for use instead of cash at a pay phone, expressway road toll, or
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Control Conte nts Pref ace to the New Edition The Cost Manager’s Toolkit – PDA-size Summary 1 GOOD COST MANAGEMENT The Unsung Hero Cheaper and Better Managing and Cutting Costs – Intelligently 2 COST LEADERSHIP A Challenging Base Case Indiv idual Accountability Persistence A Continuous Improv ement Culture Short Timef rames Feedback Loops Strategic Skepticism Top Team: Finance Top Team: Human Resources Role Models Toolkit – Cost Leadership 3 TECHNIQUES AND TACTICS
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