Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment
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Curriculum vitae Personal details: Name and surname: Lê Thanh Trúc Address: 498/29 Lê Hồng Phong, District 10, Ho Chi Minh City Birthday: 2/9/1996 Email: fantasy_angel_2996@yahoo.com School: University of Economics Ho Chi Minh City, International school of Business Status: Freshman university student Nationality: Vietnam Experience: -10/2014: I and my group in the class had to interview foreigners from many continents for our presentation by giving them the questionnaire, which had the
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approximately 44% of Vietnamese population accessed to the Internet; Moreover, up to 86% Internet users got into social websites (SocialTimesMe, 2015). Additionally, there also were over 5 million subscribers to cable TV which are mainly focused in Ho Chi Minh and Ha Noi cities, and this number is still growing (VTVCab). According to Heineken CMO Lesya Lysyj, “TV continues to be the first entry point to engage a vast majority of viewers”, and to follow the viewing habits Heineken must include channels
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for the victims since there are few chances of a foreign tourist's complaint being taken seriously. The rate of crime against foreign tourists in Vietnam has been increasing with each passing year. Looking at the statistics of the Nikko Hotel in Ho Chi Minh City gives evidence of this. Between January 2014 and July 2014, 9 cases of burglary were reported in the hotel and the victims were foreign tourists. In the previous year, 2013, the total number of such crime was 26 while in 2012, the number
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Marketing insight of Macdonal in VietNam. While in viet nam mardonal stores provide marketing strategies based on customer psychology. stores are equipped with Mp3 to customers can listen to music according to their individual preferences. Besides providing high-speed wireless systems to customers dowload music and watch movies in tablet or phone. Mardonal products are manufactured according to international standards should create the trust of customers viet nam. 24 HOUR Vietnam will be the
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PEST ANALYSIS Environmental scanning on Vietnam have to be done before the decision of internationalizing Prince Court expansion. It is important in the sense that environment scanning will directly and indirectly decide how Prince Court will fair in Vietnam. Important aspect at such political, economic, potential demands etc is being analyzed on. Political The effort of the Vietnam’s government plays an important role in determining the healthcare industry performance. With the underdevelopment
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I. ENTERPRISE INNOVATION- PRODUCTS AND/ OR SERVICES: Ly Quy Trung is the founder of PHO 24. In 1984, he failed the Bachelor exam, he started to be a waiter for De Nhat hotel in Ho Chi Minh City. After that, he had a chance to study abroad and graduated Bachelor of hospitality management at the University of Western Sydney and Masters degree in Griffith University (Australia). Then he returned to De Nhat Hotel and became the General
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LUAN NGUYEN QUOC (LIAM) East Road, Anglia Ruskin University Swinhoe House Room 11, Cambridge CB1 1PT nguyenquocluan2006@yahoo.com 07511479519 PERSONAL PROFILE I have a clear, logical mind with a practical approach to problem solving and a drive to see things through to completion. I have a great eye for detail. I am eager to learn, I enjoy overcoming challenges, and I have a genuine interest in Business Management. EMPLOYMENT HISTORY LG Electronics Vietnam Jan 2014 – June 2014 Senior
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century. Japanese forces attacked Vietnam during WWII. Ho Chi Minh, political leader of Vietnam, formed the League for the Independence of Vietnam, also called the Viet Minh. After Japan’s defeat in 1945, they withdrew their forces from Vietnam. After the French Emperor Bao Dai took control, Ho’s Viet Minh forces, after seeing an opening to seize control, took over the northern part of Hanoi. Announced a Democratic Republic of Vietnam with Ho as the president. In 1949, the French wanted to reclaim
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Operations of The Saigon Catering Company Introduction This paper sets out to look at the operational problem of a catering business called The Saigon Catering Company (SCC). SCC is a small event catering company based in Ho Chi Minh City, Vietnam which caters for parties hosted by expatriates (non-Vietnamese) either at their offices or their homes. The enterprise was started about three years ago with $100,000 capital. The owners are two businessmen, an Australian & New Zealander, who
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