determining whether facts are true or tentative truths 27 LESSON 4 Who Makes the Claim? Evaluating credibility: recognizing bias, determining level of expertise; the special case of eyewitnesses 33 LESSON 5 Partial Claims and Half-Truths Recognizing incomplete claims, understanding the true value of studies and averages 41 v – CONTENTS – LESSON 6 What’s in a Word? Recognizing the art of subtle persuasion: euphemisms, dysphemisms, and biased questions 47 LESSON
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FOR NICK Finally . . . Always 7:09 A.M. Everyone thinks it was because of the snow. And in a way, I suppose that’s true. I wake up this morning to a thin blanket of white covering our front lawn. It isn’t even an inch, but in this part of Oregon a slight dusting brings everything to a standstill as the one snowplow in the county gets busy clearing the roads. It is wet water that drops from the sky—and drops and drops and drops—not the frozen kind. It is enough snow to cancel school. My little
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Table of Contents Title Page Copyright Page Dedication IF I STAY Acknowledgements DUTTON BOOKS A member of Penguin Group (USA) Inc. Published by the Penguin Group | Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. | Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) | Penguin Books Ltd, 80 Strand, London WC2R 0RL, England | Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland
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the ground as I kicked and flailed, adrenaline pumping like quicksilver through my body. “Don’t be such a sore loser, Kate,” chided Vincent. Leaning forward, he gave me a firm kiss on the lips. The fact that he was shirtless was quickly eroding my hard-won concentration. And the warmth from his bare chest and arms was turning my fight-tensed muscles to buttery goo. Struggling to maintain my resolve, I growled, “That is totally cheating,” and managed to work my hand free enough to punch him in the
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___________________________ LIVING HISTORY Hillary Rodham Clinton Simon & Schuster New York • London • Toronto • Sydney • Singapore To my parents, my husband, my daughter and all the good souls around the world whose inspiration, prayers, support and love blessed my heart and sustained me in the years of living history. AUTHOR’S NOTE In 1959, I wrote my autobiography for an assignment in sixth grade. In twenty-nine pages, most half-filled with earnest scrawl, I described my parents
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Gogol's Namesake: Identity and Relationships in Jhumpa Lahiri's The Namesake Author: Judith Caesar Allusions to Nikolai V. Gogol and his short story "The Overcoat" permeate Jhumpa Lahiri's novel The Namesake, beginning with Gogol's being the name the protagonist is called through most of the book. Yet few of the reviewers of the novel mentioned Nikolai Gogol at all in their discussions of the novel, except to describe the protagonist Gogol's loathing of his name, or to quote without comment
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ALSO BY NEIL STRAUSS The Long Hard Road Out of Hell WITH MARILYN MANSON The Dirt WITH MOTLEY CRUE How to Make Love Like a Porn Star WITH JENNA JAMESON Don't Try This at Home WITH DAVE NAVARRO THE GAME PENETRATING THE SECRET SOCIETY OF PICKUP ARTISTS Neil Strauss Regan Books An Imprint of Harper Collins Publishers Cover silhouettes are from the following fonts :Darrian's Sexy Silhouettes by © Darrian (http://westwood.fortunecity.com/cerruti/445/), Subeve by
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Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage
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liked Subway sandwiches, but the “7 under 6” promotion inspired him to incorporate them into his diet. As soon as Jared’s ads began to run, word of his inspiring story spread and consumer awareness of Subway and its healthy fare increased. It’s always hard to isolate the exact impact of ads on sales, but sales grew more than 18 percent that year. The ads also attracted attention from potential franchisees. Many of them followed up by requesting the franchise brochure, which explains how Subway’s strategy
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注意很多问题后要加理由，不然考官就会问你“WHY” 第一部分很多是问个人信息的问题，答案因人而异，这里提供的答案可以做为范本，不符 合你的情况的可以做些修改。符合你的情况的，你可以练熟！还有一些问题，就是我们提 供的问题的变化，就是不同的问法，但是你可以用同一个方式来回答的，要记得考试时候 能听明白，然后会转化哦！ 1. Your Work or Your Studies • Do you work or are you a student? Well, I am a senior in Zhejiang University and I’m planning to pursue my master’s degree in the U.K after my graduation. That’s why I take this test. 1a)
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