Kozminski International Business School MODULE HANDBOOK Management in Context GRADUATE PROGRAMS Academic Year: 2015 - 2016 Module Tutor: Kaja Prystupa-Rządca © Kozminski University 2015 str. 1 Kozminski University Management in context MODULE MANUAL ACADEMIC YEAR: 2015-2016 CONTENTS Page 1. Module Staff 3 2. Teaching and Learning Strategy 4 3. Recommended Readings 4 4. Module Assessment 4 5. Length 6 6. Structure of essay 7 7
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the evolution of selling over these years. * Study historic and contemporary attitudes to sales and selling; current and past techniques, methods and attitudes towards selling. * Discuss your findings and embellish your work with plenty of examples * Look at the CRITERIA SHEET on the next page to explore the criteria against which you will be marked to help you with your tasks and allocate time and effort accordingly! * Fill in and download a criteria sheet which you will find on Bb
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Referencing In-text: All students will use the Harvard System of referencing. References are indicated in the text as either “Recent work (Smith 1970)” or “Recently Smith (1970) has found.” Where a direct quotation is used the page number should be noted e.g. (Smith 1970 pg. 17). All such references should then be listed in alphabetical order at the end of the paper in accordance with the following conventions: 1. Books surname, forename and/or initials, (year of publication), title,
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to be more specific, for example when making a direct quotation. Use the abbreviation p. (for a single page) or pp. (more than one page): eg As Kelvin stated (1968, p.100) ‘the value of…’ If referencing a secondary source (a document which you have not seen but which is quoted in one of your references) the two items should be linked with the term ‘cited in’: eg …economic development (Jones, 2000, cited in Walker, 2004, p.53). NB for above example of secondary sources: You
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Guide to Referencing and Citations Sheffield Hallam University Learning and Information Services Accurate and consistent referencing is essential in all academic work. Whenever you refer to either the work or ideas of someone or are influenced by another's work, you must acknowledge this. Similarly if you use a direct quotation from someone's work this should be referred to accurately. There are a number of systems of referencing. This guide offers detailed guidance based on a range of British
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consumer behaviour, the CMO of a multinational company said “Failure to adjust to cultural differences can result in ineffective marketing or embarrassing mistakes”. Do you agree or disagree with this statement and why? Illustrate you answer with examples. 2. Choose a fast moving consumer goods (FMCG) company in Vietnam. Analyse the marketing environment of that company. 3. Choose a service company operating in the Vietnamese market. Conduct a research to examine its Segmentation, Targeting
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An Abridged Guide to the Harvard Referencing Style Academic Learning Centre Academic Communication The Abridged Guide to the Harvard Referencing Style (author-date) is based on Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Australia, Milton, Qld. This document can be found on CQUniversity’s referencing Web site at http://www.cqu.edu.au/referencing (click on Harvard). Other information about academic writing is available
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using an appropriate format and Harvard referencing as indicated in the corresponding tutorial lecture, covering the following: From your own organisation or some other organisation of your choice: 1. Use the open system model reviewed by Mullins (2007) to critically make a general description of it (e.g. in terms of its main aims and objectives; inputs; nature of its transformation or conversion process; etc.). In addition, provide specific examples of ways in which the management and
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University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ................................................
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