Creating or Satisfying Needs Jan B. Freeman Averett University Abstract Marketing has been defined in terms of satisfying needs and wants. As consumers we want quality products that satisfy our need and wants. I believe by companies focusing on satisfying needs instead of creating wants, they spend their time on better design, more features, better service, or lower prices, each of which appeals to different buyers. Allstate and Priceline.com are good examples of companies who satisfy a need for
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1.6 DEFINITION OF TERMS Marketing – this is societal process by which individuals and groups obtain what they need through offering and freely exchanging products and services of value with other. The managerial perspective of marketing is “the art of selling products” (Kotler P. and Keller K, 2006). It can also be defined as an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the
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thing in common; strong customer-focused and heavily committed to marketing. These companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value. Marketing is just as important for non-profit-making organizations as it is for profit-making ones. It is very important to realize that at the heart of marketing is the customer. It is the management
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Satisfy Needs Marketing has often been defined in terms of satisfying customer needs and wants. Critics, however maintain that marketing does much more than that ad creates needs and wants that not exist before. According to the critics, marketing encourage consumers to spend more money than they should on goods and services they do not need. Does marketer provide or create product or services to satisfy needs. I feel that marketing does both. It creates and also satisfies needs of customers
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1. What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process? My guess, based on the fact that in chapter 2 the word
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organizations need to define their industries as broadly as possible to take advantage of growth opportunities. To continue growing, companies must ascertain and act on their customer’s needs and desires, not bank on the presumed longevity of their products. Need to define their industry correctly, customer-oriented instead of product oriented. The company have succeeded not primarily because of their product or research orientation but because they have been thoroughly customer-oriented also
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MARKETING 1 LEARNING OBJECTIVES After reading this module, students should: Know why marketing is important Know what is the scope of marketing Know some of the fundamental marketing concepts Know how marketing management has changed Know what are the necessary tasks for successful marketing management Know scope and importance of marketing Know what are the recent trends of marketing Know what are the different levels of market segmentation Know how a company can divide
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MKT/421 Defining Marketing Paper Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance
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[pic] NAME: SHARON HUTCHINSON MODULE#: 01- MARKETING (G) NUMBER: RDIHCBF002G DATE SUBMITTED: 30/10/2009 TUTOR: MS. PAULA REILLY TABLE OF CONTENT 1. Introduction 3 2. Concepts and Process of Marketing a. Alternative definitions of Marketing 4 b. Main characteristics of a Marketing Oriented Organization 4 –5 c. Selling Concept with Marketing Concept which describe McDonalds 6 d. Benefits of implementing a Marketing Approach to McDonalds 6 – 7 3. Segmentation
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meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.” Businesses prosper from day to day by determining the current needs and wants of their target group customers and by fulfilling those needs and wants more effectively and efficiently as their competitors can. This is recognized by the marketing concept, along with focusing on meeting the company’s short-term sales, growth, and profit needs by giving the company’s
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