ASIAN JOURNAL OF MANAGEMENT CASES, 3(1), 2006 SAGE PUBLICATIONS NEW DELHI/THOUSAND OAKS/LONDON DOI: 10.1177/097282010500300104 AIRASIA: THE SKYS THE LIMIT Rizal Ahmad Mark Neal This case details the rise and expansion of AirAsia in South-east Asia. The company employed a business model for low-cost airlines that was originally developed by Southwest Airlines in the United States and subsequently employed with great success by European companies such as Ryanair and EasyJet. The case thus documents
Words: 9850 - Pages: 40
In 2016 there is so many things that has been happen. Things changed time by time and people becoming smart day by day. That’s why in this 21st century there is so many things that has been created and has been enhanced by people nowadays. Transportation is one of the major things that has been improved in Malaysia. The definition of transport or transportation is to take or carry from one place to another place by means of a vehicle, ship or aircraft. There is three main types of transportation
Words: 2037 - Pages: 9
the concern. Malaysia Airline System (MAS) was the only one national carrier and had to operate as a local airline too. The government recognized the issue faced, so the second airline AirAsia by a joint venture with a local corporate company DRB-Hicom was formed in 1993 and began operations on 18 November 1996 to take care for the local destinations while MAS can concentrate on the international routes. With the poor management, AirAsia was failed and accumulated debt of
Words: 1690 - Pages: 7
Proton: Its Rise, Fall, and Future Prospects For Dato’ Haji Syed Zainal Abidin Tahir (Syed Zainal, hereafter), Managing Director of Proton, recent headlines such as “Auto Sector Faces Numerous Challenges” and “European Carmakers Zoom in”[1] were simply reminders of the challenges his company faced. Proton had been troubled by its declining share of the domestic auto market (Exhibit 1) and consequent dwindling profits and margins. Without taking into account the government’s R&D grant in 2007/2008
Words: 10122 - Pages: 41
ACCOUNT PLANNING MANAGEMENT MCC2543 ASSIGNMENT 1 CONTENTS Part 1: Research Background 1. Company/Product Background 2. Research Problem 3. Research Question 4. Research Objective 5. Methodology Part 2: Finding and Recommendation Report 1. Problem Identification 2. Identification of Consumer Behavior 3. Demographics and Regional Subcultures 4. Consumer Expectations 5. Consumer Motivations 6. Brand Loyalty 7. Creative
Words: 2115 - Pages: 9
http://www.honda.com.my/corporate/social_corporate DONATION COLLECTION FOR THE POOR & SINGLE MOTHERS A donation drive organized by PKNM (Perbadanan Kemajuan Negeri Melaka) had seen Honda Malaysia and other companies such as CTRM, PETRONAS, Dominant, and Panasonic, etc come together to raise funds for the poor and single mothers in Melaka. The joint affair was carried out at different locations around Melaka such as Durian Tunggal, Melaka Tengah, Masjid Tanah, Alor Gajah and Merlimau. Over
Words: 2194 - Pages: 9
Int. JournalDevelopment Framework in the Malaysian Automotive Industry: Proton’s Experience Supplier of Economics and Management 2(1): 29 – 58 (2008) ISSN 1823 - 836X Supplier Development Framework in the Malaysian Automotive Industry: Proton’s Experience RASHID ABDULLAHa*, MAHARJAN KESHAV LALLb AND KIMBARA TATSUOc a University Putra Malaysia b Hiroshima University c Hiroshima University ABSTRACT In a dynamic market, firms need to evolve from traditional to strategic purchasing
Words: 11285 - Pages: 46
TABLE OF CONTENT CONTENTS PAGE 1. Introduction 2 2. Business Background 2-3 3. Marketing Strategies & Business Plan 3 3.1. Website Design 3-4 3.2. Website Function 4-5 3.3. Advantages of e-Commerce 6-7 3.4. Payment Options 7-8 3.5. Delivery Options 8 4. Internet Security & Legal Concerns 4.1. Property Rights 9 4.2. Contracts 9 4.3. Computer Crime 9-10
Words: 2336 - Pages: 10
CONTENT PAGES 1.0 INTRODUCTION…………………………………………………………………2 About the product…………………………………………………….………….2 2.1 Company background…………………………….………………….....7 2.2 Business process and operation…………………..………………….9 2.3 Low cost carrier (lcc) business model……………….………………11 2.4.1 Business model……………………………………………...11 2.4 Competitive Advantages …………………………..…………………..12 2.5 Historical Performance………………………………..……………….13 2.0 ANALYTICAL SWOT ANALYSIS………………………………
Words: 6417 - Pages: 26
Table of content 1.0 Introduction……………………………………………………………………..2 2.0 Favorite brand is Air Asia……………………………………………………….3 3.1 Favorite brand and the reasons brand makes great………………………4 3.0 Bad brand is Rayani Air…………………………………………………………6 4.2 The reason why the brand are bad……………………………………….7 4.0 The major competitor of the favorite brand…………………………………..8 4.1 Malaysia Airlines (MAS) the major competitor of Air Asia………….....9 4.2 Competing brands in
Words: 3029 - Pages: 13
