The purpose of this paper is to compare and contrast two companies; One successful and one unsuccessful. The two companies chosen for this purpose is General Motors (unsuccessful) and Toyota Motor Corporation (successful). The content of this paper will analyze, compare and contrast the outcomes, and recommend actions that General Motors could have made to make their diversification venture more successful. The analysis will include the company’s core business, the size of the companies, and
Words: 1423 - Pages: 6
General Motors is one of the world's largest automotive companies. GM’s history starts from 1908, when an enterprising William Durant bought several small companies in the which produced cars, combining them into one company and called this company: «General Motors Company» (General Motors). The company introduced to the world «Buick» trucks which later became famous all over the world. During two years, GM bought about twenty of such small firms. Company’s international headquarters is located in
Words: 853 - Pages: 4
Industry and patriotism as well as the General Motors automotive company. With a history spanning 106 years, GM has been producing vehicles since its inception in 1908 (NY Times, 2014). Today, General Motors is still an automotive powerhouse, selling over 9 million vehicles worldwide in 2013 alone, via its many subsidiaries, including Chevrolet, Buick, Opel and Vauxhall. In 2008, in the wake of enormous economic upheaval in the United States, General Motors filed for Chapter 11 bankruptcy as sales
Words: 836 - Pages: 4
GM History - A Brief History The founding of General Motors on September 16, 1908, drew little attention. Motorcar firms were appearing virtually everywhere. Success for the young automotive concern was not predestined. There was no guarantee of a place in the market or assurance of any profit. Of the nearly 1,000 companies that tried to build and sell motor vehicles prior to 1927, less than 200 continued in business long enough to even offer a commercially suitable vehicle.
Words: 5757 - Pages: 24
touch on the history of GM dating back to 1899 with a history of boom and bust all the way up to the collapse, the rebirth of GM in 2009 and subsequent successful years since. | Recently in the news there has been an alarming fact about General Motors automobile products that have caused a loss of property and more importantly loss of lives, while most admit a simple design flaw could’ve been repaired with a $0.57 switch (foxnews.com, 2014, 1 Apr). This paper will touch on the history of GM dating
Words: 1149 - Pages: 5
compare and contrast General Motors and Ford which have undergone fairly substantial change in the recent past; and how they handled the pressure of change. Lapratt04@yahoo.com HRM-587-12043 Managing Organizational Change Professor Joseph Phillips Due September 7, 2014 Abstract Ford and GM experienced serious issues during the pre and post TARP causing them to restructure and change how they do business. Each of them reacted to these pressure differently. Ford Motor Company as one of the
Words: 2106 - Pages: 9
rock these past few years, he should be aware of General Motors (GM), once the greatest automobile manufacturer in the United States, fall from grace. It was not always so bad. According to GM’s website, GM was founded by William “Billy” Durant on September 16, 1908. Durant became a leading manufacturer of horse-drawn vehicles in Flint, Michigan, before making his foray into the automobile industry. At its inception, GM held only the Buick Motor Company, but in a matter of years would acquire
Words: 859 - Pages: 4
Table of Contents Executive Summary………………………………………………….2 History of General Motors…………………………………………...3 General Motors Exports to Argentina………………………………3 General Motors Exports to Brazil…………………………………...4 Trade Agreement between South America………………………...5 General Motors and WW II…………………………………………...6 General Motors in South Africa………………………………………7 General Motors in China………………………………………………7 The Chevrolet Brand…………………………………………………..8 Conclusion………………………………………………………………9 Works
Words: 3578 - Pages: 15
Introduction Toyota Motor Corporation: A brief history The Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda. It originally started as a subsidiary of his father’s company Toyoda Industries. The first vehicle, the Toyota AA, was produced in 1936 even the company was still associated with Toyoda. The brand was established as an independent company in 1937 and changed their name to Toyota. The change of its name was implemented to signify a separation of work and home, to simplify
Words: 2837 - Pages: 12
How General Motors Poor Enterprise Risk Management & Managerial Decisions in the 21st Century has Effected Where They Stand Today Brittany M. Mendez North Greenville University Abstract This paper discusses the rise and fall of General Motors during the 21st century and documents many different managerial decisions that led to where the company is today. It also analyzes the enterprise risk management plan that General Motors was famous for. They were known for being a company that successfully
Words: 5435 - Pages: 22
