A high-level data model in business or for any functional area is an abstract model that documents and organizes the business data for communication between functional and technical people. It is used to show the data needed and created by business processes. A data model in software engineering is an abstract model that documents and organizes the business data for communication between team members and is used as a plan for developing applications, specifically how data are stored and accessed
Words: 1759 - Pages: 8
understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. The brand or the product we going to work with is a relaxation drink which and we have named it as “Holistic Relaxation Drink” which refers that by having this drink consumers will be in a balance state of mental, physical and spiritual. Our product logo indicates spiritual satisfaction of human body, physiological satisfaction and the last fresh leap indicate
Words: 3950 - Pages: 16
Chapter 1: Marketing Management Basic Concepts THE SCOPE OF MARKETING To prepare to be marketers, you need to understand what marketing is, how it works, what is marketed, and who does the marketing. What Is Marketing? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.” The American Marketing Association offers the following formal definition: ―Marketing is the process of planning and executing the conception
Words: 2214 - Pages: 9
Classic Airlines and Marketing Concepts MKT/571 April 5, 2012 Professor Jerry Shipley Classic Airlines and Marketing Concepts The significance of marketing one’s business in the global market of today has become important to the success of an organization. Prosperous corporations, such as Wal-Mart, General Electric and Nike have learned that effective marketing entails the identification and fulfillment of consumer needs. According to Kotler and Keller (2006), “good marketing is a result of careful
Words: 773 - Pages: 4
MCQ’S Chapter 1: Defining Marketing for the 21st Century 1. Good marketing is no accident, but a result of careful planning and ________. a. execution b. selling c. strategies d. tactics e. research Answer: a Page: 4 Level of difficulty: Medium 2. Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. a. creative b. selling c. management d. forecasting e. behavior Answer: a Page: 4 Level of difficulty:
Words: 5955 - Pages: 24
Integrated Marketing Plan Keller Graduate School of Management-Online MM522 Tarshica Lewis January 2011 Integrated Marketing Plan Table of Contents Executive Summary 3 Product Description/ Situation Analysis 5 Target Market 9 Competitors and Substitutes 10 Pricing 12 Channel of Distribution 15 Marketing Promotions/Communications 16 Advertising 17 Direct Marketing 18 Sales Promotions 19 Public
Words: 3430 - Pages: 14
1. Introduction 2. Definition of Holistic Marketing 3. Relationship of Marketing 1. Customers 2. Employees 3. Marketing Partners 4. Members of Marketing Community 4. Integrated Marketing 1. Marketing Mix 2. Buyer’s Point of View 5. Internal Marketing 1. Marketing Functions 2. Other Departments 6. Social Responsibility in Marketing 1. Profit Responsibility 2
Words: 3244 - Pages: 13
a g e Chapter 1: Marketing Management Basic Concepts THE SCOPE OF MARKETING To prepare to be marketers, you need to understand what marketing is, how it works, what is marketed, and who does the marketing. What Is Marketing? Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.” The American Marketing Association offers the following formal definition: ―Marketing is the process of
Words: 1963 - Pages: 8
Business School University of Sunderland MBA MARKETING MANAGEMENT Module Code: PGBM 15 ~Module Introduction ~ ~Concepts of Marketing Management~ Presented by: Frankie Lim Frankie Lim L1 Module Introduction & Concepts of Marketing Management L1-1 Lecture Outline (PGBM 15) • Welcome & Getting to know each other • • Learning Outcomes Teaching & Learning Methods • • • • Assessment Methods Content Synopsis Concepts of Marketing Management Questions & Clarifications L1 Module
Words: 1308 - Pages: 6
1. Describe a value proposition and provide an example. How important is value to the consumer? Value proposition is a marketing statement that summarizes additional benefits to the customer as a result of purchasing goods or use services offered by the company. It emphasizes on why a customer should buy product or use services. Following is an example of Apple’s value proposition to its customers... Convince (Who?): For talented creative and techno-savvy people. That (What?): Apples offers hi-tech
Words: 1638 - Pages: 7
