1. What do you think was the root cause of shifting market share of reservations (i.e. bookings) made directly on the proprietary Web site to reservations made on the third-party channel of distribution (e.g., Travelocity. Expedia)? Customers prefer to compare different brands. The third-party channel of distribution meets their needs. Clients will find a satisfactory result by entering search criteria on the third-party websites. Sometimes, the third-party channel of distribution offer a lot of
Words: 315 - Pages: 2
Workshop 1 For example: In the hotel industry employees will provide hassle-free, hospitality, personalized service to every customer. Overall attitude: Friendly/ Patience/Motivation/ be helpful/ Take the extra step Body language: Positive/Gentle Employees will bend their knees and try to be the same level with children, when they interacted with young kids. It will show our attention to them. Arguments: Employees will listen to customers carefully and try to find out what is the
Words: 678 - Pages: 3
CRM IN HOTEL INDUSTRY WELCOMGROUP MAURYA SHERATON Customer Service is now more fashionably called Customer Relation Management. ITC Maurya Sheraton has been following an unstructured form of CRM with a narrow focus of serving the customer well and in a most efficient manner. The concept of Customer Relationship Management has a broader focus of not only serving the customer but also creating the customer and retaining him for measurable and substantial returns.
Words: 7278 - Pages: 30
CASE STUDY 1: HOTEL GRAND VIEW Hotel Grand View is a renowned hotel located in the heart of the city. With 17 floors and 320 rooms providing admirable boarding and lodging facilities, it offers deluxe suites, superior single and double rooms along with services like coffee shop, restaurants, saloon, health club, shopping arcades and convention halls. It is one of the most sought-after hotels in the city as reflected by the fact that 1, 20,000 guests stayed at the hotel in the financial year 2009-10
Words: 516 - Pages: 3
and free cable TV. However, there is no swimming pool or any other nonrevenue-producing additions or services, including a restaurant. Competitors: Anton’s main aim has always to try to avoid direct competition as he cannot compete with other hotels with the services and facilities he currently offers. Instead he chooses to avoid all the “unnecessary expenses” and compete on price. GoodNight Inn is faced with four types of competitors at present. They are listed as follows: 1) Several nationally
Words: 1775 - Pages: 8
additional work to the presentation that has already been covered in learning outcome L 1.1 and L1.2. The purpose of this report is to show a universal view of the diverse types of accommodation options that are available for potential customers of hotels or any other hospitality industry. In this report I will be looking at the requirements needed for recruitment in different industries of hospitality also I will be debating job roles, responsibilities and the correct qualifications which is needed
Words: 2031 - Pages: 9
applications in the hotel industry have largely been devoted to the handling of routine operational problems, it has become increasingly evident for hoteliers that pro actively incorporating IT into their services, operations, and strategy is a key element in their quest for service excellence and high profits. This case study deals with Wendy and David and their stay at the Creek Hotel in Dubai. It will outline all the current issues surrounding staying at the Creek Hotel and how they affected
Words: 2655 - Pages: 11
To Navigate this site BUSINESS PLAN FOR Local Motel, Inc. P.O. Box 100 My Town, AZ. 85900 Joe Smith, Developer & Owner Phone (520) 223-2342 TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . 3 Statement of Purpose . . . . . . . . . . . . . . . . . . 3 Description of the Business . . . . . . . . . . . . . . . 3 Overall Purpose of the Business . . . . . . . . . . . 3 Specific purpose of the business . . . . . . . . . . 3 Marketing Strategy . . . .
Words: 2757 - Pages: 12
the hospitality industry. It is an easy and convenient way for the consumer and also assists in helping hotels to keep better records. The percentage of reservations made online for a hotel is close to 50% to 65%. Companies have improved their business and hospitality this way. It has caused a loss of some employment because they won’t have to hire as many people to take reservations over the phone. The reason for the popularity of E-booking is that is offers benefits to all parties: the
Words: 300 - Pages: 2
perception of green has changed; it has gone from a fringe movement to mainstream. As a sign of its sweeping popularity, one of the best attended sessions at the recent Lodging Conference in Phoenix was: “Going Green: Environmentally Profitable Hotels.” Some of the pioneers of the green hospitality movement, there were to share their challenges and triumphs in working toward a carbon constrained future. The basis of sustainable hospitality operation is a three-part balance, expressed as “profits
Words: 2650 - Pages: 11
