How to Do Imc
, direct response, sales support, the Internet and social media. Emphasis is placed on business-to-business and technology marketing demonstrating how theories and practices from consumer marketing are applicable to those discipline areas.
IMC is based on the premise that a proper mix and balance of communications strategy and tactics (advertising, public relations, direct response, collateral, promotions, trade shows, digital media, social media, literature, and events) built on
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