How to Write an Executive Summary on a Marketing Plan by Ken McCarron, Demand Media [pic] The purpose of including an executive summary in a marketing plan is to introduce the company and explain all the key elements of the plan in a shorter form. Anyone reading this summary will get a firm understanding of all aspects of the business; such a summary is perfect for those who aren't able to read the entire plan. It's always a good idea to prepare the executive summary last so all important details
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2. How might a going-concern explanatory paragraph become a “self-fulfilling prophecy” for Surfer Dude? 3. What potential implications arise for the accounting firm if they issue an unqualified report without the going-concern explanatory paragraph? 4. Discuss the importance of full and accurate auditor reporting to the public, and describe possible consequences for both parties if the going-concern explanatory paragraph and footnote are excluded. How might
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series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain
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series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain
Words: 5722 - Pages: 23
series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain
Words: 5722 - Pages: 23
series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain
Words: 5722 - Pages: 23
series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain
Words: 5722 - Pages: 23
series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain
Words: 5722 - Pages: 23
What is a business plan? A business plan is a road map for a company, it is put into black and white so that the company may look ahead in order to dispense funds to the appropriate areas of the business. The main purpose of the plan is to optimize growth and development according to priorities. A plan is a way to show your investors that you know what you are doing and that they will get a return on their investment. A plan should be used as a business tool, in which they can find great ideas
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The Importance of a Good Business Plan by Less Nunn and Brian McGuire is that the basis for any business is a sound business plan. “It is written to guide the business owner in how to develop and operate the business” (Nunn & McGuire, 2010). It also serves the purpose of attracting potential finance of startup or expansion. I believe that the key question that the author is addressing is how do we effectively plan for the future? In order to do this effectively your plan has to include four key elements:
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