Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5
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Contents Executive Summary 1. Background 2. Business concept 3. Analysis 3.1 Industry Analysis 3.1.1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these
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key dilemma for a company like HTC, which lacks the marketing firepower that larger rivals Apple and Samsung enjoy. This year will be a critical one for HTC, which needs to prove that it can still compete in the increasingly duopolistic market. History has already shown that a sexy, new product just enough anymore. "HTC is going up against two of the biggest spenders in the world with intensely loyal followings," said Avi Greengart, an analyst at Current Analysis. So HTC needs to do a few things it
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History: Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, we have regularly introduced many critically-acclaimed mobile devices under our own brand, and our portfolio includes smartphones and tablets powered by the Android and Windows Phone operating systems. We are dedicated to creating a customized user experience and believe that
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HTC corporation, a company founded in Taiwan, and originally started as a firm that made personal digital assistants for other companies. HTC then transitioned into the fast growing Smartphone category and had emerged as the world’s fourth largest Smartphone manufacturer by 2009. But HTC is now facing big name players such as Nokia, Apple and Samsung Electronics and the competition for high-end sophisticated mobile devices has became more intensifying. CEO Peter Chou is now facing several decisions
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Domino’s Pizza Ansoff Matrix. To illustrate alternative corporate growth strategies, Igor Ansoff presented a matrix that fixates on the firm’s present and potential products and markets. There are possible four product-market combinations. http://dominospizzaannualreport.com.au/blog/new-product.php [Accessed on 29 Nov.2015.] http://dominospizzaannualreport.com.au/blog/new-product.php [Accessed on 29 Nov.2015.] * Market Penetration: Existing Products in Existing Markets. Domino’s
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Case Analysis --HTC Corp.in 2009 Class: Competitive Marketing Strategy Student Name: Fisher Yu 1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Be sure to elaborate on HTC and its competitors’ positioning on performance and cost. Financial performance of HTC compared with its main competitors For this part, we will be using ROA (return on assets), ROE (return on equity), and profit margin to evaluate HTC’s abilities to generate profits
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Strength: 1.HTC chose the right partners (giant players in software industry, such as Microsoft) to cooperate with to enter the market with less risk. 2.Strength in hardware design and strong manufacture capacity: provides high quality products with high technology and innovation. 3.ODM saved cost and avoid market entry risk. 4.Operator business, operators buy product from HTC and promote the sales themselves, is good for HTC to enlarge sales volume and market share with less promotion
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The case finds HTC at an important junction in its growth within the mobile device industry. HTC is plagued with several challenges and faced with crucial decisions that could make or break the company’s future. Performance In the years leading up to the launch of its own brand, HTC developed strong relationships with mobile phone brands and network providers around the world. These relationships became the foundation of its success during the first few years of the smartphone era as it dominated
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A Progressive Digital Media business COMPANY PROFILE HTC Corporation REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 9 Oct 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. HTC Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................
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